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SaskMusic & UMAC: Urban X-Posure [PSA]

SaskMusic and UMAC Proudly Present Urban X-Posure

Regina, SKSaskMusic and UMAC Proudly Present Urban X-Posure: Plan Your Work So You Can Work Your Plan. This workshop, led by longtime international music industry veteran and President of UMAC, The Urban Music Association of Canada, Will Strickland, will prep independent artists, regardless of genre, with the basic tools they need in Canada to launch a solid career, utilizing their music and talents along with resources required to navigate the new music landscape in this country.

We will explore everything from on stage banter, to moving & highlighting your musical expression in the Digital Age, effective grant writing, and public relations. The workshop will be followed by demo listening sessions for those registrants that wish to participate.

Friday April 9th, 2010
6:00pm to 9:00pm
SaskMusic Regina Office
210 – 2300 Dewdney Ave, Regina SK

To Register:
E-mail or call 1-800-347-0676
Free to all SaskMusic Members, $20 for Non-Members

Will Strickland – Bio:
Will Strickland’s career as a trailblazer is extensive and ever-expanding. Starting in 1986, this true hip hop culture enthusiast started his career as one of the youngest deejays and on-air personalities while still in high school. This experience parlayed into his own college, community & commercial radio shows and a local video show once he matriculated to Rice University in 1988 on an academic and athletic scholarship. Will added to his collegiate laurels by launching UrbanArt Marketing and Promotions, a marketing, promotions and consulting firm, dealing with such corporate giants as Nike, HBO, Coca-Cola and more! Moving from his company and into corporate, working directly for several of the record labels he once promoted, Will Strickland’s passion for music is highlighted by the work he has done in aiding to guide the careers and efforts of artists such as Mary J. Blige, The Notorious B.I.G., Prince, WuTang Clan, Sade, Michael Jackson, Snoop Dogg & more! While at Epic, Will conceptualized, implemented and executed the first ever online concert in black music history with Ghostface Killah, featuring Raekwon and Cappadonna, in 1997.

Continuing his professional growth, Will created and taught the world’s first university accredited course on hip hop culture at the University of Massachusetts-Amherst in 1998. Will has worked as the music editor for Rap Pages Magazine, had his immense talents requested by Queen Latifah in aiding the turnover of her Flavor Unit Management into a full-fledged record label, by presiding as Senior National Director of Promotions at Flavor Unit before crossing the border into the Great White North.

Will is currently the Creator, Host & Executive Producer of several television properties in development for major North American networks such as ESPN2, BET, VH1, The Score & Much Music. He is also working as a freelance writer for several publications and a highly sought-after public speaker. Will Strickland, The “AmeriCanadian”, is a champion for the cause and preservation of Canadian urban music culture.

About The Urban Music Association of Canada (UMAC ):
Established in 1996, UMAC, The Urban Music Association of Canada, serves as the lone music industry service provider for urban music in Canada & the work of Canadian urban artists. UMAC offers professional development services to help music industry workers succeed as cultural entrepreneurs.

Through its programs and services, UMAC assists practitioners in the music industry to build sustainable, export-ready careers & find some modicum of success in a musical landscape in Canada not necessarily designed for urban music achievement.

About SaskMusic:
SaskMusic represents, promotes and develops the music industry of Saskatchewan with programming including career consults, workshops, marketing, networking opportunities and more.

Our artists and music professionals hail from across the province, and work in pretty much every genre you can imagine. If you have questions about the scene here, we can help. We are the voice of Saskatchewan music.

For more information, contact Derek Bachman, SaskMusic, 1-800-347-0676 or Be sure to visit

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  1. troy junker

    We just competed at Urban Star
    would like to get more exposure for our career (just like everyone else)

  2. Ondrea

    So happy to see (but not surprised) that Will has accomplished so much! His hip-hop radio program on KTRU literally saved me from culture-shock when I relocated to Houston in the early ’90s. Way to go!! ^_^

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