Toronto, ON – Rapper/Producer Rich Kidd drew a sold out crowd Thursday July 29th at Revival for the release of Rich Kidd Shiiiit Volume 4. A light haze of smoke seeped out onto College St. as people collected outside the entrance of the club. An eclectic mix of Toronto’s hip-hop followers filled the venue from front to back, creating a remarkably communal atmosphere. A melting pot of music lovers, friends and supporters, packed the lounge inspired nightclub as Rich Kidd and friends went to work. Outfitted with an It Lives In the North tee and a Toronto Maple Leaf fitted, Rich Kidd was the common denominator in a diverse show featuring many of the artists he’s worked with over the past year. The actual show mirrored the content of the latest in his mixtape brand and saw names like Adam Bomb, Tona, Cut Throats and Smash Brovaz perform Rich Kidd produced songs. Boi-1da even paid tribute to Rich Kidd by hosting the event.

Revival, despite its size, allowed for an intimate interaction between Rich and his fans. Many had cell phones and cameras out capturing personal footage of this momentous occasion in Rich Kidd’s career. (After all, he’s released three previous volumes of Rich Kidd Shit but this was his first release party.)

Early in the show, Miss. Tanika Charles took the stage. With an orange tropical flower carefully nestled between her twisted hair, the petite song bird took control of the crowd, performing her retro-inspired, Rich Kidd produced, “Silly, Happy, Wild.” Much of the crowd seemed familiar with her sound, bursting out into screams and applause once her performance has commenced.

Perched atop a stool, with a projector flooding the screen behind him, Rich Kidd performed “Slow It Down”, an ode those addicted to the fast paced life. Kidd’s amazing stage presence had all eyes on him.

As the night wound down, Rich Kidd took the time to thank all those who came to show love and support, even thanking the Canadian government for allowing grants to ensure that artists have their “shit together”. In a heart felt message to the crowd, Kidd’s manager, Courtney addressed the crowd: “Thank you for not sleeping on my nigga Rich Kidd. Don’t fucking sleep on Toronto!”

Photography by Melissa Moffat

Written by Tiffany Thompson for HipHopCanada
Photography by Melissa Moffat for HipHopCanada
(http://www.melissamoffat.com)

Video by MadRuk TV

RICH KIDD – DON’T SLEEP ON ME

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Posted by @ThatsBizz

@ThatsBizz is HipHopCanada's Regional Editor for Central Canada covering cities such as Toronto, Montreal, Ottawa and surrounding areas. The nuts and bolts of Jonathon “Bizz” Brown are impressive, but it’s his ability to apply his skills, identify opportunities, adapt to new environments and get the job done that makes him who he is. An engaging combination of education, experience and vision, Brown continues to make his mark on many fronts and plant his flag as a professional on the rise. Entrenched in the urban music scene for more than half a decade, Bizz launched Crack House Radio in 2004. Over the next four years, the online radio show would evolve into a major outlet for Canadian music and hip hop culture in general. Over that time, Bizz interviewed countless artists and professionals including Belly, Bishop, Drake, Classified, Guru, Joell Ortiz, author and gang specialist Michael Chettleburg, Brent (owner of Just Ent) & many others. In 2007, Bizz joined Urbanology Magazine as a staff writer and would go on to contribute dozens of articles over the next three years including a cover story on Classified in 2009. 2007 also saw the launch of Bizz' line of t-shirts reading "Hip Hop Ain't Dead It Lives In The North." Since then, he's toured with Peter Jackson, Busta Rhymes, DJ Dames Nellas, Bishop, Slaughterhouse & Pharoahe Monch and secured a strong following with his column on Cityonmyback.com called "The Fine Print." Bizz now holds the position of Regional Editor for Canada's Central Region.

1. Tweets that mention We On Some Rich Kidd Shit Vol. 4 Release Party (Live) [Photos/Review] | HipHopCanada.com -- Topsy.comAug 10, 2010 at 7:12 pm

   [...] This post was mentioned on Twitter by TheHipHopTimes, Melissa Moffat . Melissa Moffat said: http://www.hiphopcanada.com/2010/08/we-on-some-rich-kidd-shit-vol-4-release-party-live-review/ [...]

2. 
   kaliymAug 10, 2010 at 7:18 pm

   yo your shit sounds nice kid like old diamond d, yo see i am the only one who leaves comment to network as support, yo my sound is personal so i am on some next shit too, kid i like it but i bet you will get no dough like thrust, he was nice too, but yall are not doing the biz end correct i am here in cali and i could do work for ya but i bet ya sleep son
   and that is 35 million peeps potencially

   shabazz