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“I thought I could take the Kanye West approach [with Jay-Z] …it never worked out like that.” – J. Cole [Interview]

Fayetteville, NC – HipHopCanada’s Central Regional Editor, Jonathon “Bizz” Brown, caught up with Roc Nation artist J. Cole to discuss his newly released, internet-service disrupting project Friday Night Lights and a range of other topics. To coincide with J. Cole’s live performance in Toronto on Friday, December 3rd, we’ll be releasing small segments of the dope interview every 2-3 days leading up to the release of the entire interview on the morning of the show. This is the J. Cole HipHopCanada Exclusive (Part 4 of 6). If you haven’t downloaded Friday Night Lights yet you need to check what all the hype is about… click the jump to download it.

I thought I could take the Kanye West approach [with Jay-z] ...it never worked out like that. – J. Cole [Interview]

HipHopCanada: So paint a picture for me. You’re in North Carolina. You’re playing ball and you decide what? You’re going to go to New York and get at Jay-Z?

J. Cole: Not just Jay, but Jay was one of them. I was trying to get at anybody man really. I was just trying to get on in anyway necessary. Jay, a few times I really aimed at him because he’s just Jay-Z – like who wasn’t aiming at him? All producers, I feel like at that time, all producers were making their beats for Jay-Z. That’s what I was doing. I was trying to make beats thinking if I can get Jay to rap on one of my beats, then I can get on as a rapper. I thought I could take the Kanye West approach, because it worked out for him. And it’s funny; it never worked out like that. I really thought that was going to be the way to get in with beats. But getting in with beats was even harder than getting in with raps at that time with the industry and the politics. It’s crazy.

Written by Jonathon “Bizz” Brown for HipHopCanada

Another excerpt from the interview transcript will be posted on Saturday, November 27th.


Please note: The entire J. Cole interview transcript will be posted on the morning of the Toronto J. Cole concert – Friday, December 3rd. Stay tuned — the full transcript is much longer than the 6 segments we will be posting. Download the new Friday Night Lights mixtape on J. Cole’s official website by clicking the cover below!

Interview: I have what the rap world is missing and what they’re asking for. – J. Cole - Part 4 of 6 on HipHopCanada.com

Be sure to purchase tickets in advance for the J. Cole live performance in Toronto on Friday, December 3rd at Sound Academy. Click the flyer for info.

Interview: I have what the rap world is missing and what they’re asking for. – J. Cole - Part 3 of 6 on HipHopCanada.com

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@HipHopCanada is Canada's largest source for Canadian hip-hop. Check back regularly for new music, videos, stories and discussion. Be sure to follow our updates on Twitter @HipHopCanada. This account is maintained by various members of the HipHopCanada team.

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