Jordan Brand to re-release White/Cement Air Jordan IIIs this Saturday [Fashion/News]
Chicago, IL – This coming Saturday, Jordan Brand is re-releasing the Air Jordan III in White/Cement. This shoe represents the perfect storm. It’s not often that things come together as perfectly as they did in 1988 when Tinker Hatfield, Michael Jordan and Spike Lee joined forces. They incorporated a lot of big “shoe firsts” for this one including the infamous Jordan “jumpman” logo, the first visible air bubble in a Jordan shoe and the first to use the now iconic elephant print. Spike Lee took it from there and created the Mars and Mike ad campaign to promote the shoe. The campaign remains one of Nike’s most successful ad campaigns to date.