Shad – Keep Shining [Audio/Video]
London, ON – New visuals for the song “Keep Shining” by Shad. The video was directed by Sarah Michelle Brown and the song appears on Shad’s TSOL which is is up for a Juno for Rap Album of the Year. Peep it after the jump.
Note from the Director:
To me, the “Keep Shining” video is an ode to the strong and often under-appreciated spirits of women. This video was designed as a candid and thought/emotion-provoking concept. My goals were to create a candid and uplifting experience that featured a wide diversity of women and girls and to also unearth what I felt lay beneath the lyrics: A call to claim one’s voice. Early on, I realized a key to this concept: Shad barely appears in the video. The ladies own the lyrics. For me, it’s as if Shad is saying “take it, own it, your voice belongs to you.” It was my intention to show strength, vulnerability, joy, catharsis and reclamation of the spirit of all those who appeared in these 3 minutes and 44 seconds. My hope is that it will speak to women, girls, men and boys and everything in between. Let’s all “Keep Shining”.
Don’t forget to check out http://www.shadk.com.
Shad hits the road again with a handful of Ontario and Quebec dates in early April. After completing his first-ever European Tour (including stops in London, Paris, and Berlin) he is coming back to his roots this spring including a performance at the 11th Annual Independent Music Awards alongside Janelle Monae and a homecoming show in London, ON on April 7.
Shad kicked off January with the digital and limited vinyl run of his collaboration with Dallas Green, Two Songs, featuring a new song written by the pair as well as a remix of Shad’s track “Listen” featuring Green. The EP is available now with all proceeds going to benefit Skate 4 Cancer.
03-12 TORONTO, ON – Fairmont Royal York (11th Annual Independent Music Awards)
04-01 MONTREAL, QC – L’Astral
04-02 OTTAWA, ON – Ritual
04-03 KINGSTON, ON – Zappas Lounge
04-05 GUELPH, ON – Club Vinyl
04-06 HAMILTON, ON – Casbah
04-07 LONDON, ON – London Music Hall
04-10 ST. CATHARINES, ON – L3