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Eternia & MoSS – To The Future [PSA/Video]

Toronto, ONEternia & MoSS have released a new music video called “To The Future” in support of Kids Help Phone across Canada. It’s the third video single from Eternia & MoSS’s 2011 Juno-nominated album on Fatbeats Records – At Last. In the video, Eternia shares personal experience of sexual assault, domestic abuse, gun violence and abortion. The video was directed by Erica Shallow. Check out the video and press release after the jump.

Video: Eternia & MoSS - To The Future - At Last

Press Release

Two-time Juno-Nominated Recording Artist Eternia is partnering with Kids Help Phone to release “To The Future,” the third video single from Eternia & MoSS At Last (Fatbeats Records / E1 Canada). In “To the Future,” Canadian hip-hop artist Eternia bravely explores the skeletons in her own closet, detailing a first-hand account of sexual assault, domestic abuse, gun violence, and abortion. The bone-chilling song, written as a letter to Eternia’s future husband, is interpreted on film by Canadian video director Erica Shallow (TwoThreeFive Films). Set in a bare-bone, abandoned housing block, the music video portrays a stripped-down, natural and vulnerable artist performing directly to camera the painful reality of her teenage years. “That same year, I was assaulted with a gun. These dudes locked me in a room, molested me for fun” raps Eternia.

Every 90 seconds in America someone is sexually assaulted. Eternia and MoSS know that many young people face the same issues that Eternia did as a teenager and young adult, and so they have partnered with Canada’s leading youth counseling service, Kids Help Phone, to bring the message of hope and help along with Eternia’s personal story. “We feel that Eternia’s video is quite powerful and deals with some hard hitting, relevant issues and feelings that youth across Canada contact our services about” says David Holmes, National Marketing Manager fro Kids Help Phone.

Kid Phone Help

Kids Help Phone is committed to moving kids from distress and isolation to confidence and competence. Available anytime day or night, in English and French, by phone and by web, it is the go-to resource for kids in Canada from ages five to twenty when they CONTACT: Graig Stanton – Phone: 646-660-5764 E-Mail: dj.sav.one@gmail.com CONTACT: Graig Stanton C: 646-660-5764 Dj.sav.one@gmail.com need help or trustworthy information on issues that are difficult for them to discuss with anyone else.

The Background

In 2010, Eternia released her 5th full-length recording on Fat Beats Records with “DJ Premier affiliated Canadian super-producer MoSS” (NOW Magazine). “At Last” was met with critical acclaim, nominated for Best Rap Recording at the 2011 Juno Awards and Best Urban Artist/Group of the Year at the 2011 Independent Music Awards, features guest appearances by some of Hip Hop’s elite – Ras Kass, Rah Digga, Lady of Rage, Joell Ortiz & more – and was named one of the Top 25 Albums of 2010 by the legendary DJ Premier. Eternia has toured extensively in Canada, the United States, Mexico, Australia, & Europe; she has been billed with artists such as Nas, Damian Marley, Wutang Clan, Missy, Snoop Dogg, KRS One, Common, MCLyte, Ice-T, Roxanne Shante, Jully Black & many more. Those that are lucky enough to catch her on stage credit her as one of the best live performers they have witnessed.

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  1. Nathan Terin

    Hi thanks for posting the Eternia video and press release. Please the Kids Help Phone paragraph should be corrected to read: (I assume the contact info was meant to go at the bottom of the press release)

    Kids Help Phone is committed to moving kids from distress and isolation to confidence and competence. Available anytime day or night, in English and French, by phone and by web, it is the go-to resource for kids in Canada from ages five to twenty when they need help or trustworthy information on issues that are difficult for them to discuss with anyone else.

    CONTACT: Graig Stanton – Phone: 646-660-5764 E-Mail: dj.sav.one@gmail.com CONTACT: Graig Stanton C: 646-660-5764 Dj.sav.one@gmail.com

    Best,

    Nathan Terin

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