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Legends of the Fame hits Toronto High Schools [PSA/Video]

Toronto, ONLegends of the Fame gave thousands of high school students in the west end the opportunity to take part in what has become the first national campaign of its kind this past week as inner-city schools were flooded with packs of trading cards from the Great Canadian Hip-Hop Card Collection.

News: Legends of the Fame hits Toronto High Schools

Response to the initiative was overwhelming, and supplies of the cards diminished within just a few hours as thousands of eager students clamoured to receive their own pack and take part in the buzz. From the cool urban setting of Central Technical School to the conservative upscale private schools, students filled the sidewalks, carefully scrutinizing the photographs and stats of the cards they held, silver packaging gleaming in the sun as trades were called. Many young people were pleasantly surprised to find cards of those they knew, and others were quick to pull out mobile devices to search for songs and videos by newly discovered artists. The Legends of the Fame Video Team gave students the opportunity to name their favourite cards and to make trades on-camera, as well as shout out their support for the project, with a compilation of footage airing on the company’s YouTube channel.

Continuing into its third edition, the Legends of the Fame trading card collection features performers from Central Canada, namely Toronto, including emcees, deejays, producers, b-boys, musicians and promoters and encourages young people to get involved in the project. Intended to spur dialogue in what has traditionally been a closed community, the project has garnered national attention with editions in the works for every major Canadian city, opening a conduit for those in the independent music industry. “Every city will be properly represented,” says project founder Fred E Fame, who has proudly distributed thousands of packs throughout Canada, with plans of shipping them to parts of the UK and Australia in an effort to increase global awareness of Canadian talent. With limited printing runs, there are only about ten thousand packs per edition, making each unit relatively valuable as a collector’s item.

Rest assured that returning to high school is not a prerequisite to getting your hands on one of these exclusive collectors’ packs. Keep your eyes peeled as the Legends of the Fame Team continues its mission to promote the Great Canadian Hip-Hop Card Collection on the streets of downtown Toronto. Alternatively, you can get your hands on a pack at the launch party for the third edition, featuring Juno-award winning Toronto emcee Choclair, this coming June.

Legends of the Fame will be coming to a city near you — Represent, Trade, Collect! ▪

Fred E Fame and The 5th Artist Development Agency, powered by, will be traveling across Canada as part of a national photography tour to scout for up and coming legends to feature in future editions of the Great Canadian Hip Hop Card Collection. For the opportunity to be featured in your city’s card collection as well as perform at the next release party, contact Fred E Fame by telephone at 647·880·6332 or by email at Please include your stage name, age, contact information and city of residence in your correspondence.

Article written by K.A. Shouli

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