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Creative [Prolific Profile]

Vancouver, B.C. – HipHopCanada first encountered Ian Nsenga – aka Creative – when he spearheaded the 2011 Inspire performance with Sol Guy and MC Jin. Since then, it’s become apparent that Creative is not only a talented artist and co-founder of I AM MADE Records but he’s also a driving force in his community and genuinely cares about the people around him. Creative is HipHopCanada’s latest Prolific Profile, so check him out.


HipHopCanada: How do you define hip-hop, and where do you feel you fit into that definition?

Creative: Hip-hop is a culture with many roots that contribute to its style and sound.  To me hip-hop encompasses more than music but expression and art.

HipHopCanada: What drives you to stay in a business that is rarely profitable and highly competitive?

Creative: The main driving force behind my firm stand in this business is the opportunity to inspire people through this popular music genre. There are many who see hip-hop’s negativity, so being able to usher its creativity and positive message keeps me going!

HipHopCanada: Where are you based specifically?

Creative: I am based out of Vancouver, BC and specifically around Joyce Station Neighbourhood.

HipHopCanada: How has living there influenced your sound?

Creative: There is a large multi-cultural flavour around this area, Asian, Filipinos, African American, all these add to my influence.

HipHopCanada: Who is your primary fan base?

Creative: I would have to say Asian and Urban hip-hop heads. I am also a man of Faith so many of my fan base come from local church youth groups, this is not to say I am a religious rapper but I do like to inspire the young generations in our communities.

HipHopCanada: What tips would you give young artists coming up, or what do you wish someone would have told you when you first started out in the hip-hop industry?

Creative: Stay real in your music and form. I would have to say that creativity is key, and not to look at the money making machine of the industry rather the ability to deliver your message in a way that no one has seen and if they have add to it and expand on it.

HipHopCanada: In which ways do you interact with your community?

Creative: I am involved in community initiatives for youth and young adults through local outreaches and urban church plants where we support the community by presenting artist and musicians a chance to showcase their art outside of the typical club venues. Our mission is not to be religious in our attempts to reach out but to be inspiring in our attempt to empower.

HipHopCanada: Which artists have you worked with that left an impression on you, and why?

Creative: Most recently MC Jin as he has been a great depiction of positive music and transformation. In the past I have worked with local artist like JayKin and my own brother Emmanuel whose talent I have seen grow from a young age to a mature artist.

HipHopCanada: Which hip-hop artist would you most like to collaborate with?

Creative: I would love to collaborate with Lupe because his style is very intellectual. I love music that has potency.

HipHopCanada: Tell us about past and present successes, as well as future projects?

Creative: My past events are so diverse, from the Langley International Festival a few years back to the International Women’s Day honour shows. I have performed and organized events in Kamloops years back entitled CLASS ACT where Kamloops community in partnership with the Canadian Cancer Society had the opportunity to see local acts. Most recently the Inspire Concert 2011 with MC JIN has been a great success in terms of showcasing all forms of art from hip-hop artist, dancers, and DJs.  Future projects are coming on October 14th we will be hosting the Jayesslee sister live at the Croatian Cultural Center with local hip-hop headliners.

HipHopCanada: Any last words for the HipHopCanada online community?

Creative: To inspire is to be inspired and to be inspired is to inspire!

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@HipHopCanada is Canada's largest source for Canadian hip-hop. Check back regularly for new music, videos, stories and discussion. Be sure to follow our updates on Twitter @HipHopCanada. This account is maintained by various members of the HipHopCanada team.

  1. richmond

    Creative is real and full of energy,i like they way you explain the word inspire very powerful,may God bless the works of your hand creative, inspire more.

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