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Urban Culture Conference and Awards Preview [Interview]

Vancouver, B.C. – We here at HipHopCanada West are proud to be sponsors of the Urban Culture Conference and Awards going down this August in Vancouver, and for the next month we’ll be posting our top picks for the awards segment. The UCC is a great initiative to encourage the local scene as well as hold artists accountable to each other and the public; we spoke to Adrian Eden, the co-founder of this event, and asked him to break it all down for us – the process, the purpose and the predictions of the UCC.


HipHopCanada: Who makes up the team for this event?

Adrian Eden – Co-founder and Marketing/Business Logistics.
Jesse Chase – Co-founder and Design/Web Development.
Willis Lomba (SHAH DJs) – Stage and Tech Manager.
Lynzee Bewcyk – Street Team Manager.

HipHopCanada: How did you come up with the idea for the conference? What is your interest in urban culture?

Adrian Eden: The idea for the conference came from all of our contacts in Vancouver who are talented local artists and musicians. There is no big, locally-focused conference or festival in the summer in Vancouver so we took our contacts and online business experience and put together the Urban Culture Conference + Awards weekend. Thousands of community members are supporting what we are doing, and to date we have received 150,000 votes for the Best of Vancouver. Awards night will happen at Caprice Nightclub on August 26th 2011. The conference will happen at the Plaza of Nations from August 27-28, 2011.

HipHopCanada: What has the response been?

Adrian Eden: It has been outstanding, hundreds of thousands of website hits, thousands of ticket sales, many vendors will be on location selling their products and services, the skateboarding community and parkour community will be on location. There will be so much to see and do.

HipHopCanada: Can people outside of Vancouver vote?

Adrian Eden: Anyone worldwide can vote one time, each IP address is tracked to ensure only one vote per IP. Vancouver artists and musicians have fans all over the world, but the voting topics are all Vancouver-focused.

HipHopCanada: What are some really creative ways you’ve seen artists promoting themselves?

Adrian Eden: Youtube videos (, blog posts (, lots of Tweets, and Facebook status updates. We have found people cheating using proxy servers and similar and have removed those votes and in some cases removed the people cheating from the online voting.

HipHopCanada: Do you think this will band Vancouver together as an urban culture community? Why and how?

Adrian Eden: This brings all of the small business owners, artists, food vendors, athletes, and every category of the online voting to our conference to network and celebrate local urban culture in Vancouver. It is executed using strong branding and messaging points and a welcoming atmosphere.

HipHopCanada: What is your expectation for this event – what do you personally hope to gain?

Adrian Eden: We hope to turn this into an annual conference and a long-term career project that gives back to local charities but also provides a platform for local artists and business owners to get found and appreciated. Through the social sharing we will also build our SEO rankings that will be used for ongoing projects related to the conference. We will gain a ton of experience and many great contacts in the city. Doing all of this will be a lot of fun!

Get more information, vote, and download the mixtapes at the Urban Culture Conference website.



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@HipHopCanada is Canada's largest source for Canadian hip-hop. Check back regularly for new music, videos, stories and discussion. Be sure to follow our updates on Twitter @HipHopCanada. This account is maintained by various members of the HipHopCanada team.

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