Diction [Prolific Profile]
Ottawa, ON – Another addition to HipHopCanada’s Prolific Profile series, this time featuring Ottawa/Houston MC, Diction. Check out the Q&A and “Put It On The Map” promo video after the jump link.
HipHopCanada: How do you define hip-hop, and where do you feel you fit into that definition?
Diction: I define hip-hop as an open platform which allows artists to share their stories and experiences with the world. It’s a celebration of different cultures and lifestyles, a community where artistic minded people live. It’s like a mother with open arms that will accept you for who you are. Real hip-hop is art… I see myself as a catalyst for change. An artist who is willing to be the alternative to what many would consider to be the norm in hip-hop. I plan to be one of the next leaders in hip-hop, working to usher in a new positive movement, and renew the essence of what hip-hop was always meant to be…UNITY.
HipHopCanada: What drives you to stay in a business that is rarely profitable and highly competitive?
Diction: I know some artists may do it merely for the profit, which I understand. I mean we all have to eat, especially in this ecomony where there is not always an opportunity knocking on our door. However, I view my talent as a gift, so I do this stricty for the love of the art. One of the main things I learned about this business, is that you have to know your purpose before you get deep in the game. It is really easy to lose yourself if you don’t stay focused. So, what drives me mainly is my dream… to finish what I started, and to give our younger generation hope, inspiration, and leave a legacy with the world. Being that I have been an athlete all my life, basketball, football, etc I have a certain respect for my competion. I have found my greatest opponent is me, so I choose only to compete with myself.
HipHopCanada: Where are you based specifically?
Diction: Originally I was raised in Houston, lived in Altanta and Denver. but moved to Canada and lived there for several years. Now, I rep both sides of the border, so I guess my base is North America.
HipHopCanada: How has living there influenced your sound?
Diction: Growin’ up down south gave me a unique southern flow, while being in Canada helped me embrace my raw lyrical side. See, down south we don’t just rap, we flow from the heart of the beat. We bring out the soul in our music. In Canada, I’ve noticed how people embrace the hip-hop culture, just as how they embrace their multiculturalism. I’ve been able to get back in touch with the roots of basement hip-hop, while nurturing my battle rap mentality. My sound is a mixture of all kinds of music… I refuse to be put in a box. I call my style, “Southernverbalistic”.
HipHopCanada: Who is your primary fan base?
Diction: Anyone who loves good music, and is seeking a greater purpose in life. Those who believe in change, and will stand up for what is right. So from ages 2 years to 83 years old, my fanbase is everyone!
HipHopCanada: What tips would you give young artists coming up, or what do you wish someone would have told you when you first started out in the hip-hop industry?
Diction: Practice….Practice…Practice…study your craft and nuture it. You’re only as good as your last rhyme, so always try to be better everytime you pick up your pen to write a verse. Think about a concept for your song, and become what you express in your verses. Master the art of making hooks that will engage your audience, have faith in your talent, and trust your record.
Another thing I’d like to add would be to stay away from negative people…I repeat…STAY AWAY FROM NEGATIVE PEOPLE. Build a circle of positive people that you trust, like a family, and stick with those who have your back for real. Be aware of people who are jealous of you, because they will never tell you just how talented you really are. So protect your dream, it’s not meant to be shared with just anyone…don’t let it be heard by the wrong ears…
One thing I wish that someone told me, is to take things upon myself instead of depending on others. No one is willing to help you if you can’t help yourself first.
HipHopCanada: In which ways do you interact with your community?
Diction: Well, I founded my label Black Currency Global a few years ago. Since then we have invested our prayers, time, and money into our community. We call that Currency. We’ve held various events from community church functions, basketball tournaments, to free shows and CD giveaways.
HipHopCanada: Which artists have you worked with that left an impression on you, and why?
Diction: One of the artist that left an impression on me was Slim of 112 who was featured on my single “Birthday Suit”. First and foremost, Slim is a legend. While I was working with him, I noticed how humble and respectful he was. From the first time we spoke about doing the song together, he was very open with me and showed a lot of love for my music. I remember sending the song to him, and the next day we spoke and he said, “Man this is a hit, you wrote the song?”.
I also worked with Papoose, and he’s another artist I’ll never forget. I respect how focused he is in the studio…he takes his craft serious. Other artists I worked with and respect are cats I grew up with in H-Town, and a few other artists up in Canada.
HipHopCanada: Which Canadian artist would you most like to collaborate with?
Diction: Honestly, there are a few artist that I’d like to collaborate with, but I have to say that I’ve always wanted to do something with K’Os…I feel the soul in his music and I respect his movement.
HipHopCanada: Tell us about past and present successes, as well as future projects?
Diction: First and foremost, I’ve been blessed to have accomplished many things on my journey. I have been a leader for my family and friends. What a lot of people don’t know, is that I was part of Paul Wall & Chamillionaire’s “Bobby Booshay” project…one of the first major mixtapes that made noise in H-Town. I released a major mixtape, “Let’s Talk Business” hosted by
DJ Smallz aka Mr. Southern Smoke, opened for several artists such as the Grammy award winning group “112”, Fabolous, Mobb Deep, Papoose, Shaggy etc. I was awarded the “International Artist of the Year” in 2009 at the Unsigned Hype Awards in New York. Also, I released my first major single and video “Birthday Suit” feat. Slim of 112 (which went on heavy rotation on Much Music), had over 100,000 views on the WorldStarHipHop site. Currently, I’ve managed to boost my network, and I’ve gained the interest of some major record labels. I’ve leaked my mixtape “N.A.T.O.” (North American Take Over), I’ve worked on a lead song for an upcoming movie (yet to be released). Also, I’m putting the finishing touches to my E.P. “Freedom Of Speech”, and will be launching my official website (dictionmusic.com) soon. I’ve got 2 new singles circulating on the net “Put it on Tha Map’” and “Swervin”…
HipHopCanada: Any last words for the HipHopCanada online community?
Diction: First of all I want to thank God for his many blessings. I want to also thank the HHC family for this interview…I see you Jesse! I wanna thank all the supporters who believed in me, and also those who continue to doubt…your welcome! For those who don’t know, the label is Black Currency Inc, and we’re a movement of positive people…a brotherhood. I want to thank my whole team for their hard work, loyalty, and dedication. You can check me out on YouTube (youtube.com/dictiont) Twitter (twitter.com/dictionmusic) and Facebook (facebook.com/dictionmusic).
On a spiritual note, I want everyone to know that your soul is priceless…so don’t sell it! Money makes things happen, but only having faith in God will keep your soul intact, despite the situation! Also have faith in yourself, and don’t fear your circumstances. Speak the truth…be a man/woman of your word. If you say it…do it!
Keep up with me, and support the movement…”BLACK CURRENCY”.
Diction – Put it on the Map (Promo Video)