10@10 – B. Nelson [Prolific Profile]
Calgary, AB - We at HipHopCanada have a little early Christmas present for all of you still reeling from B. Nelson murdering the HipHopCanada-sponsored 10@10 last Thursday. He’s the veteran of the Calgary scene all the old heads know from back when and most of the young cats will get to know right quick. After disappearing away for years in his lab, B. Nelson’s come back out as a monster. Check out more on B. Nelson and the 10@10 Showcase after the jump.
HipHopCanada: How do you define hip-hop, and where do you feel you fit into that definition?
B. Nelson: Hip-hop is a culture, a frame of mind and a form of expression for me. Some people speak from the mind, some speak from the heart but I believe hip-hop allows artists to speak from the soul. The soul is the “ultimate truth”, so when you speak from it, people tend to listen to what you have to say, because we are all addicted to truth.
I believe through hip-hop I am able to connect with people on the most intimate level. I am able to tap into the minds of many, sharing my thoughts and experiences.
HipHopCanada: What drives you to stay in a business that is rarely profitable and highly competitive?
B. Nelson: Well if you are appealing to a market that is over saturated with hip-hop artists, you will never be successful. In marketing you need to find a need, and I think most artists don’t think about what their “end-user” need or want from hip-hop music. There is no equilibrium, and often the relationship between artists and consumers is painfully one-sided. The artists just make music with no consideration for the market they are trying to sell their music to.
What drives me through this industry is the simple fact that I am making music that people want. Not what I think they want, but what they ask for. On my new album I am talking about the tsunami that hit Japan, about Caylee and Casey Anthony, and much more relevant topics. There will always be a market for artists that discover the new demands of their target audience
HipHopCanada: Where are you based specifically?
B. Nelson: Calgary, Alberta
HipHopCanada: How has living there influenced your sound?
B. Nelson: Most of the people that I talk to like electronic music. I channel my sound through their feedback as to why they like certain sounds, and then I would incorporate into my music. I don’t lose myself into that kind of music though, I still keep the beats funky and use that as my foundation, and add new elements that people like in other genres as decoration
HipHopCanada: Who is your primary fan base?
B. Nelson: My main fan base exist all around the world. I make targeted music and put it on the web for all people to hear. For example I made a song about Khadfi and that song was viewed over 30000 times by people from all over the world. Like I was saying before is that: I make music for the people. I do this through analyzing current events.
HipHopCanada: What tips would you give young artists coming up, or what do you wish someone would have told you when you first started out in the hip-hop industry?
B. Nelson: I would say think outside the box, and don’t waste your time trying to convince people your music is hype. Just make music people like.
HipHopCanada: In which ways do you interact with your community?
B. Nelson: I volunteer and make speeches about my experiences ever so often. I used to teach young kids how to rap etc. Now I am interacting with people through social media because it’s a place where I can control my artistic expression
HipHopCanada: Which artists have you worked with that left an impression on you, and why?
B. Nelson: I have learned basic production skills from a man named “Chain reaction” I always give him respect for teaching the basics about making beats. I also learned a lot from a local cat named “Phebus”, he was the one that taught me how to write rhymes, I remember him telling me when I was young how to make a rhyme-book, I also learned production skills from him.
My personal mentor is music legend “Gary Martin”, who is considered the only Canadian Funk Brother. His list of accomplishments amaze me, and he taught me most of things I wanted to know about music. He also introduced me to Gloria Jones, Joe Hunter, Uriel Jones, and Martha Reeves (these were all people that are Motown legends). You can’t get any closer to soul music than that.
I have worked with Matthew Perry (Chandler from friends) and taught him how to rap. The list goes on and on.
HipHopCanada: Which Canadian artist would you most like to collaborate with?
B. Nelson: I would like to work with Kardinal because I like his style of music
HipHopCanada: Tell us about past and present successes, as well as future projects?
B. Nelson: My biggest achievement was when I had my son, nothing means more than that experience. Apart from that, I won a Calgary Stampede Western legacy award for Youth, my YouTube channel has over 400,000 hits and counting, I make my own beats and produce and write my own material – as well as do my own graphics and video production - and I have worked with Peter Lamaar, Gary Martin, Gloria Jones, Joe Hunter and Uriel Jones. I was also an honorable mention for a production contest for K-OS, plus I have released 2 albums out on iTunes and am currently promoting my new album called Aeroplane.
HipHopCanada: Any last words for the HipHopCanada online community?
B. Nelson: Thank you for the opportunity
Every month, one of the 10@10 performers will be profiled right here! Keep up to date with 10@10 and check work from the feature artists here: http://www.facebook.com/10at10