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Conscience [Prolific Profile]

Vancouver, B.C. – Our latest Prolific Profile is of up-and-coming West coast trio, Conscience. Check out their interview and music videos after the jump link.

Interview: Conscience (Vancouver) - Prolific Profile on

HipHopCanada: How do you define hip-hop, and where do you feel you fit into that definition?

Conscience: Hip-hop is a global language. KRS-ONE says it best, “Hip is the knowledge, Hop is the movement”. An artist’s message determines where they fit into the movement. We represent non-commercialized content and stick to the fundamentals of our genre.

HipHopCanada: What drives you to stay in a business that is rarely profitable and highly competitive?

Conscience: Passion. Love. Support. Relationships. It starts with passion and develops into love for everything you’re involved in. Support from the people that believe in you, give you that extra push to help overcome obstacles. And the relationships you create along the way, whether it is friendship, business, artistic, whatever, keep you motivated and make it worthwhile so the negative account balance is easier to forget about!

HipHopCanada: Where are you based specifically?

Conscience: Vancouver, B.C.

HipHopCanada: How has living there influenced your sound?

Conscience: There are so many talented artists in this city creating amazing music that it’s hard not to be influenced by it. The West coast has such a chill, feel good vibe that you can’t help but get down.

HipHopCanada: Who is your primary fan base?

Conscience: Our demographic range is pretty expansive. We get quite an interesting turnout at our shows. From heads to rockers, youth to parents. It’s good to know our music is speaking to people from all walks of life.

HipHopCanada: What tips would you give young artists coming up, or what do you wish someone would have told you when you first started out in the hip-hop industry?

Conscience: Stay humble and be prepared to grind. Like anything, if you really want it, you have to earn it. Like Nas said, “You get nothing without struggle and hard work”.

HipHopCanada: In which ways do you interact with your community?

Conscience: Our label ( sponsors local events and we participate in as many fundraisers as we can. Our production company allows us to work with many local artists in the studio, shooting videos, vocal lessons, etc. A highlight of the year for the group was performing at the Global Youth Assembly in July. Conscience was proud to take part in an event that addresses issues affecting youth around the world – our global community. This spring we’ll be doing show with PIVOT that will address youth and their rights in relationships to the police, jail, drugs & alcohol, alongside many local and out of town artists. We have also been working with the Missing Persons Foundation and have plans to do a tour to promote the foundation, with many other Canadian artists.

HipHopCanada: Which artists have you worked with that left an impression on you, and why?

Conscience: We recently toured with KRS-ONE and featured him on an upcoming project. Being asked to join the tour and connecting with KRS on the road was so humbling and inspiring. It reiterated why we make positive music. We also toured with Kool Keith back in September and after the tour, Lyndsay was asked by Keith to feature on an unreleased track with him, produced by J Dilla. The track is promoting the upcoming J Dilla album titled “Rebirth of Detroit” which features various artists on unreleased J Dilla beats. Check out the leaked track at

Our good friend Khingz from Seattle has been a major influence on us as well. He always gives us guidance and shows us what’s important in this industry. Make sure you check him out. It’s a privilege to work with such influential artists.

HipHopCanada: Which Canadian artist would you most like to collaborate with?

Conscience: It’s hard to say one when there are so many, but if we had to choose one, it would be Classified. We have so much respect for his grind and holding down Canadian hip-hop. And also, Eternia. That woman is a force to be reckoned with.

HipHopCanada: Tell us about past and present successes, as well as future projects?

Conscience: So far we have released 2 self-produced albums, 3 music videos with MuchMusic rotation, and we’re currently working on our third album set to release in 2012. This past fall we toured (alongside DJ Noah B from the Random Humans ) with KRS-ONE, Kool Keith ,and shared the stage with many others such as ONYX and Beatnuts.

Conscience will be joining Raekwon across Canada in Feb. 2012!


HipHopCanada: Any last words for the HipHopCanada online community?

Conscience: We just want to thank everyone that has supported us, from our fans to our friends and family. HipHopCanada for putting us on and Canadian hip-hop as a whole and the hip-hop culture around the world!

For tour dates, free music, and videos check us out at: and

Our latest album ‘Under Promise Over Deliver’ is a free download for a limited time! Please visit



Conscience – Under Promise Over Deliver

From the Under Promise Over Deliver album released 2011.


Conscience – Reflections

From the Under Promise Over Deliver album released 2011.


Conscience – No Regrets

From the Criminal Chemistry album released 2010.



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@HipHopCanada is Canada's largest source for Canadian hip-hop. Check back regularly for new music, videos, stories and discussion. Be sure to follow our updates on Twitter @HipHopCanada. This account is maintained by various members of the HipHopCanada team.

  1. mr.kennedy

    Awesome stuff cousin. Thanks for the free dowloan. I wish you all the best.

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