Subliminal Disses: The Elephant In The Room [Blog]
Toronto, ON – Happy New Year! It’s 2012 and all of a sudden rappers don’t call out other rappers by name anymore? Personally, I blame Jay-Z. He’s the king at the side-swipe cuts that may or may not be about another rapper. He’s walked the line for years, only blatantly stepping out during the Nas/Mobb Deep beef way back when. Last year, he dropped the “baby money” line (H.A.M.) and it seemed to set off a subliminal dissing spree. Was it a shot at Wayne and Baby? Maybe it was just a provocative line to “get the people going!” Regardless, the effect was the same and now nobody says any names.
Wayne responded to the baby money line with his own half-way subliminal Jigga diss on “It’s Good.” Then Pusha T did his version of “Dreams Money Can Buy” taking aim at Drake, again without saying his name. Then there was Ludacris and his random shots at Big Sean and Drake, again without saying their names. 50, the king of all out rap beef, left out Weezy and The Game’s names on “Hate It Or Love It Part 2,” even though he admitted later it was about them. Who else? Drake himself threw a log on the fire with his line “the throne is for the taking, watch me take it” (“I’m On One”) which was deciphered as a shot at Kanye West & Jay-z. Drake did double subliminal duty on that verse, seemingly mocking Big Sean’s signature “boiiii” when he said “get it while you’re here boii, ’cause all that hype don’t feel the same next year, boii.” Complex Magazine even discussed the possibility of Kanye’s line in Otis being a subliminal response to Drake (“Niggas talkin reckless: stuntmen/ I adopted these niggas Phillip Drummond’em”). Plus there’s the ongoing back and forth between Jeezy and Rick Ross in their on again off again dislike for each other.
(Read the entire blog and listen to the songs mentioned in the post after the jump link)
What is going on here? I feel like I’m listening to a bunch of passive aggressive, timid little girls. This is rap music, say a name already. Or else, what are we even doing here? It’s like every time one of these subliminal lines gets dropped there’s another elephant in the room. Was he talking about Common? Drake? Wayne? Or is it all nonsense because half these artists want to take shots but not take responsibility? Pusha T pulled a politician move with his subliminals, testing the temperature of his audience after dissing Drake, before ultimately deciding to deny it was directed at him. F**k outta here son!
At least on Common’s new Drake diss (which sucks) he makes a point of saying Drake’s name and fittingly laces the end of his verse with samples from Destiny’s Child “Say My Name.” For an industry full of big egos and tough talk, I’m looking around seeing a lack of conviction. Remember the Jigga line “This ain’t beef, this is rap homie/I ain’t got a scratch on me”? Well guess what? This ain’t even rap homie. This is some he-say-she-say (or did he say it at all?), plausible deniability nonsense. Get over yourselves and say what you mean, because either you mean what you say or you don’t.