Zay – Don’t Say That It’s Over [Video]
Niagara Falls, ON – “Don’t Say That It’s Over” is a story of a career building momentum and a strong relationship deteriorating as a result.
Endless Records artist Zay teamed up with Chris Strikes of The NE Inc. to shoot the video for this Arthur McArthur-produced single in Toronto. As this is Zay’s first music video release, the pressure was on to make the first impression count: “This video is very important because it is my first one and I was really happy about the way it came out, Chris Strikes definitely helped bring the music to life. I feel the viewer might appreciate it more because it has a story line and a decent amount of dialogue to draw them in emotionally.”
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