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#SOTD | John River – I Don’t Want To Be [MP3/Video]

Toronto, ON – In the last six months, gun violence in North American has become a pressing matter, but it really hit home this summer in Toronto. First, a gunman open fired at the Eaton Centre, killing 1 person and injuring 7 others. Then, at a community BBQ, now labeled the Danzig Shooting, a young girl and boy were killed and 23 others were injured. The last incident sparked outrage in the city and gun crime became a topic widely discussed by politicians, community leaders, and on all media platforms.

Now, 17-year-old rapper John River has decided to address this issue himself with a video for a song titled, “I Don’t Want To Be.” River takes it to the community level and brings together a bunch of young people to spread the message. He also highlights racial stereotyping and, as we know, the killing of Trayvon Martin is an unfortunate reminder of this problem. Take in the video below and make sure to share it with family and friends.

The song was produced by The Showboiz and co-produced by John. The video was directed by Trayne. “I Don’t Want To Be” is the third single off John’s upcoming mixtape, The Calm and also our Song of the Day.

John River – I Don’t Want To Be

Produced by Showboiz & John River

Download MP3 (PC Users: Right-click and select “Save Target/Link As…”)

Video: John River - I Don't Want To Be -

Video: John River - I Don't Want To Be -

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Video: John River - I Don't Want To Be -

Twitter: @TheJohnRiver | @TrayneFilms

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Natasha was born and raised in Toronto. She graduated from York University almost 2 years ago and since then has co-founded a youth led, social enterprise called The Next Edition which uses media and art to engage youth with their community. For the past year and a half she has been working with young aspiring artists who are looking for a way to showcase their skills and have their voice heard. With juggling weekly meetings, managing a website, and planning events for hundreds of people Natasha takes refuge in urban music. Researching and knowing the latest headlines, and newest tracks in the hip-hop world is something that she loves. But more importantly for her hip-hop is a lot more than just a genre of music, it is a culture and it has shaped who she is today. Finding a way to combine her passion for music, the knowledge she has gained from working with young people and the issues she has seen in the community is a goal Natasha would like to achieve in the near future. Recently, Natasha has taken on PR work for rappers and DJs.

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