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10 at 10 One Year Anniversary profiles Jay Fletch [10 at 10 Profile]

Calgary, AB – Tonight is a night of celebration in our fine city.  10 at 10 officially turns one year old.  Before we get to the  bottle poppin’ that will fill Ubu Lounge tonight, let’s take another minute to check back on the year that was for 10 at 10.  Tuesday we brought you a feature on New’L who graced the 10 at 10 stages in June.  Today, we profile Jay Fletch.  Jay Fletch embodies what 10 at 10 is all about, getting himself to the stage by way of another 10 at 10 veteran, Egypt.  Let’s let Jay tell you in his own words and give you the one year anniversary lineup after the jump though.

10 at 10 1 year anniversary

HipHopCanada: How do you define hip-hop, and where do you feel you fit into that definition?

Jay Fletch: Well Hip-hop to me  is a diverse culture with many outlets and forms of expression, in my opinion hip-hop today is stronger then ever with the amount of talented individuals banding together. For me, I feel like I’ve always used writing and recording as an outlet to address current issues in my life. So my place in hip-hop has never crossed my mind.

HipHopCanada: How has living in Calgary influenced your sound?

Jay Fletch: Meeting other artists and DJs who are as passionate and dedicated to their craft has definitely given me the courage to pursue music again, and this time with a NO BS approach.

HipHopCanada: What tips would you give young artists coming up, or what do you wish someone would have told you when you first started out in the hip-hop industry?

Jay Fletch: Do you no matter what, be humble when need be but never settle. Create a team and understand that you might fail but perseverance is growth – have the courage to do what other people say you can’t. The reward is unlike anything else in your life.

Jay Fletch

HipHopCanada: How was your experience with 10 at 10? Explain.

Jay Fletch: First off, if it wasn’t for my friend Egypt – a local producer – pointing me towards it I’d have never even known about 10 at 10. That said, performing at 10 at 10 was eye opening and satisfying as an artist who has been dormant for half a decade it was great to see the reactions of artists and supporters as well as the 10 at 10 organizers. It was stellar.

HipHopCanada: How do you feel the Calgary scene is growing and where does 10 at 10 fit into your own growth as an artist and to the scene in Calgary since it started a year ago?

Jay Fletch: 10 at 10 gives artist, producers, song writers, singers and even dancers the opportunity to network within the culture. For myself, fellow artists can see what I’m about and form their own opinion and either get down and collaborate or not.

HipHopCanada: Which artists have you worked with that left an impression on you, and why?

Jay Fletch: I’ve worked with Yung Dre who in my opinion is a self-made marketing giant…his popularity is impressive. I plan on working with him a lot in the future.

HipHopCanada: Which local and Canadian artists would you most like to collaborate with?

Jay Fletch: Honestly, there are a handful of local artists I’d like to collaborate with but to name a few: Transit, Joclyn Alice, Sinzere F.T.N.Y, and this kid from Innisfail AB, Crooked Genius.

Jay Fletch

HipHopCanada: Tell us about past and present successes?

Jay Fletch: Releasing my first solo project ever back in March was a triumph for me amidst all the obstacles I faced these last 2 years. It was honestly the only thing that kept me sane. To turn around and have the local reaction be so positive and supportive has also been kinda surprising being a local artist.

HipHopCanada: What new projects are you working on?  Any upcoming release dates we should know about?

Jay Fletch: Well my next project is A Dead Beat Summer Mixtape which is in the works right now with many collaborations across the nation, and records that cross over genres. I feel it’s the next step for me moving forward as an artist.

HipHopCanada: Any last words for the HipHopCanada online community?

Jay Fletch: Who is Vaughn & Stellar?


To keep up with all things Jay Fletch, you can download his latest work for free on bandcamp (, check him on twitter (@jayfletchtweets), or on tumblr (

For the one year anniversary tonight, we’ve got Exzam, Kes, Jenna Mae, TL, Sargeant & Comrade, Harm Productions, Skyline Ent., and the 2nd Deuces battle, with J. Ricky Beats teamed with J. Thaddeus going at it against Make Em Def and Fingaz!  That, and a few surprises thrown in just for fun!



Interview by @saroshrizvi for HipHopCanada

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@HipHopCanada is Canada's largest source for Canadian hip-hop. Check back regularly for new music, videos, stories and discussion. Be sure to follow our updates on Twitter @HipHopCanada. This account is maintained by various members of the HipHopCanada team.

  1. not a big fan

    We’ve seen this chauvinistic act in Calgary before. He entertains the short minded short sighted females who are momentarily impressed by his bit of glitz and glamor. He’s got talent, but lacks what will get him to the top, respect.

  2. Fletchy fan

    Your comment is interesting as it may aswell be directed at the majority of rappers out there in general. I’ve listen to jay’s record Many, many times and I think there’s a level of honesty rarely shown by many artist in Calgary.
    To quote his last line which I liked ” playa’s gonna play, but ima get mine, haters gonna hate, ha diamonds gone shine”
    Shine on Jay

  3. kevin

    Jay Fletch is dope really good Rapper & his Music is real LOVE KILLS Feat TheNamesMillen is just an amazing Song & Also Drinks On Me & Fire works

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