10 at 10 One Year Anniversary profiles New’L [10 at 10 Profile]
Calgary, AB – Seems like just yesterday that HipHopCanada joined up with Ubu Lounge and the 10 at 10 crew to bring you the first 10MCs showcase. But this Thursday, we celebrate one full year! Since, 10 MCs grew into 10 at 10 as we know it now, growing the show to include vocalists and producers, and the movement keeps building. A few months ago, 10 at 10 also launched Deuces– the battle of beats and bars between producer-MC pairs. The movement even helped spawn Four+, the city’s first homegrown hip hip festival last month! Check our profile on New’L, who rocked the 10 at 10 stage in June after the jump!
HipHopCanada: How do you define hip-hop, and where do you feel you fit into that definition?
New’L: I define hip-hop as a means of expression, in the ultimate form of expression: words. I’ve always felt I expressed myself in a much more articulate way than most, and it’s always been in a way that most people find entertaining.
HipHopCanada: How has living in Calgary influenced your sound?
New’L: Overall I think it has had a positive influence on my sound, I personally think my choice in topics has been majorly influenced. I moved here from Toronto when I was 12 and when we came my life made a 180-degree turn haha, so I think if I would’ve stayed there I would be a much different person.
HipHopCanada: What tips would you give young artists coming up, or what do you wish someone would have told you when you first started out in the hip-hop industry?
New’L: There really aren’t a lot of morals in this industry, so as long as you know that nothing will really surprise you.
HipHopCanada: How was your experience with 10 at 10? Explain.
New’L: I had a great time at 10 at 10. The atmosphere is amazing; great people, who in turn make for a great crowd as well. Beni really cares about our Hip Hop scene here and that shows in all the work he puts in. Gives all of us a platform to do what we do best and get some good feedback to grow with.
HipHopCanada: How do you feel the Calgary scene is growing and where does 10 at 10 fit into your own growth as an artist and to the scene in Calgary since it started a year ago?
New’L: I feel it’s growing very quickly, I’ve always said this city is a powder keg of talent and its only a matter of time before one of us really puts this city on the map. But we need to stop hating on each other for real, there’s a lot of politics here. 10 at 10 has opened my eyes to so many amazing artists here in Calgary I had no idea existed. And it’s always beneficial to go to 10 at 10 and network with these people, or just straight up show love. It’s inspiring to meet other people who share the same dream and see them kill their set.
HipHopCanada: Which artists have you worked with that left an impression on you, and why?
New’L: Bishop Brigante! Back when I first started out that was really my first taste of the industry. Fingaz and I picked him up from a radio interview for KOTD and we rolled to my homie Krumbz studio: Giant Star Records, and we put down “Cypher Styles”. Just to see him get in the booth and lay down his verse in like 1 take, then did his doubles and ad-libs and that was it, was good to see. I wasn’t at that caliber at the time and thought about how valuable that is when your paying for studio time at an out of town studio and stuff life that. Seeing a veteran in the booth is definitely a useful experience.
HipHopCanada: Which local and Canadian artists would you most like to collaborate with?
New’L: I would love to work with DL Incognito or Shad. I think they are 2 Canadian legends, I know pretty much every word to “I Don’t Like To”, and I was screaming lyrics at the DL show at The Bank hahaha.
HipHopCanada: Tell us about past and present successes?
New’L: Winning the Urban Knockout Competition was such a great success!! I’ll never forget that day. Present success would probably be opening for Big Sean on Sunday, September 16th at Flames Central.
HipHopCanada: What new projects are you working on? Any upcoming release dates we should know about?
New’L: I am currently working on my debut mixtape entitled “Pay Schemes And Day Dreams”, and I haven’t set a release date yet because I have a few battles coming up I would like to focus on. Im working on getting a battle out in the UK at Don’t Flop next, trying for October so I’m keeping my fingers crossed!
HipHopCanada: Any last words for the HipHopCanada online community?
New’L: Check out my music and battles and let me know what you think! Feedback is always appreciated. Peace!
Story by Sarosh Rizvi @saroshrizvi
Photo credit: Mike Wells