Atlantic Canada

Halifax’s Neon Dreams goes Gold with “Marching Bands” single featuring K

Halifax’s Neon Dreams goes Gold with “Marching Bands” single featuring K

Catching up with Def3: Life Ain’t Fare [Interview]

Vancouver, BC – Although he’s originally from Regina, here out West we like to claim Def 3 as one of our own shining stars. Charming, hard working and incredibly talented, Def 3 is one of the good ones in this rap game. He’s been out touring for a minute so upon his latest video release, “Life Ain’t Fare” we wanted to check in and catch up on where this emcee has been and where he plans on going. Teaming up with another talented artist, Lokeynote plays his part in the production of this track but also makes his debut as a director. The video sees Def 3 driving around Vancity as a cab driver with many familiar locals making cameos in the back of the taxi. You might even notice our very own Executive Editor Amalia Jude’s sweet face. We’re really diggin’ this one so read up on our update with Def 3 then check the video after the jump.

Interview: Catching up with Def 3: Life Ain't Fare -

HipHopCanada: You’ve been touring like crazy since your last release, tell us what you’ve been up to this year?

Def 3: It’s definitely been a very good year for touring and shows. Immediately following the release of the Amnesia EP in November ’11 I was asked by Sweatshop Union to be their tour DJ/opening act for a December ’11 tour. I started with that run and just kind of kept going with them. As far as my involvement with Sweatshop, we work really well together – as a tour unit on and off stage – so when their previous DJ, Ray Black, came back in March, they just made me a member of their crew The Leisure Gang and we kept rollin’ full-time. The new Sweatshop Union record The Leisure Gang LP is one of the projects I am currently working on with them – to be released in the new year. In between the tours I do with them, I book tours and showcases on my own or with other acts back and forth between Vancouver and the Prairies as well as multiple trips out East with little to no break in between. When I’m in Vancouver I DJ a Friday and Sunday night residency at The Met in Gastown to help pay the bills. Some of the highlights of my 2012 were definitely the big festivals such as playing SXSW in Austin again with the crew, followed immediately by Canadian Music week in Toronto. We played countless other spring and summer festivals including Desert Rocks in Utah but i think my favourite was Shambhala. It’s is always an incredible summer cap experience. This year I’ve been very fortunate to have one tour conveniently roll right into the next. Since December ’11 up until the present I have been on the road 2-3 weeks a month for every month except for September. We just got back from another midwest U.S / Canadian Prairies run in November. Other then my annual Christmas trip back to Regina for the holidays I am really looking forward to hitting the road again in January ’13 and sharing some of this new material with you guys.

HipHopCanada: What is the inspiration behind “Life Ain’t Fare”? Where can the single be found and what do you have coming up?

Def 3: I’d say the video is best described as a story of change and the people who inspire it. The inspiration behind the song itself comes from being down and out and our efforts to find happiness amidst the cards we have been dealt. It’s about the unexpected changes in our lives that make it the most interesting – love, loss, our wants and needs etc. It’s our reactions to these events and things that define us and our personal experience in this life. We all have our own struggles whether it be financially, mentally, physically or spiritually and this song is about the relationships and interactions with those that influence us to change during those times –  whether it’s positive or negative. It can be an anyone from an acquaintance, your partner, your best friend or even a complete stranger.

The single is available for purchase online via iTunes.

Coming up in the next few weeks I have a another video single with Moka Only that will be dropping online as well. It’s a new Red Dragon influenced skateboard anthem called “Dragon’s Gate”. My next major release will be a new album title Wildlife with Saskatoon producer Factor. We have been working on it loosely for the past year and are just putting the finishing touches on it now with a release date planned for early spring 2013. After that I predict it will be another busy year of heavy touring.

HipHopCanada: What is your relationship with Lokeynote and tell us about you experience working with him.

Def 3: I met Lokeynote when I was living in Calgary in 02-03, except back then he was more known as a graff writer. We didn’t cross paths again until about 3 or 4 years ago when I was in Vancouver visiting and by then he was making a name for himself as a beat-maker. When I moved out here in late ’10, I would see him around and we talked about working on some music but it took a little while to get something laid down. After about a year of me sitting on some of his beats we finally got this track done. He mentioned he wanted to get into video production as well and offered to shoot a vid, so we brainstormed together, came up with a concept and put it into action immediately. He produced the song and video as well as directed the video. I think he did an incredible job and would highly recommend him to anyone looking to get a quality video done. We had a lot of fun filming it especially driving around in the prop cab and I’m very happy with the result. I really enjoyed working with Lokeynote and it’s guys like him that I like to surround myself with in my career. People who are talented, hard working and creative, but also who have the ability to make something from nothing and follow through on their ideas.

Twitter: @Def3 |@Lokeynote

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Kassandra has her hands in several cookie jars. Born in Ontario but raised on the West coast, she is currently located in the wonderfully diverse East side of Vancouver. With a passion for all things creative KassKills is a hair stylist by day and HipHopCanada's West Coast Regional Editor by night. Music and public relations are her true passions and although she didn't inherit the talent of her musician father she makes her mark on the industry through other avenues. By night you can catch KassKills at almost every Vancity hip-hop show, shaking hands and snapping photos while covering and supporting the local music scene. On top of that she works closely with one of the cities most reputable concert promotors, Timbre Concerts. Kass is a hustler by nature and works hard to play a key role Vancity's hip-hop scene. Over the years she has seen, photographed and interviewed many of hip-hop's top artists such as T.I, Raekwon, Sheek Louch, Noreaga, Black Milk, Waka Flocka, Ab-Soul & Dizaster.

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