Vancouver, BC – We recently stumbled across 7Figa, a Vancouver artist who’s been keeping it on the DL but in the meantime creating, recording and putting visuals to his sound. He’s pretty serious about his craft, and is intent on telling the truth in a way that’s both unique to him and appealing to the listener at the same time. Check him out on the latest edition of HHC’s Prolific Profile.
HipHopCanada: How do you define hip-hop, and where do you feel you fit into that definition?
7Figa: I define hip-hop as a conscious art form, spawned from glorified street tales and urban poets who lived through poverty and hardship. I think a lot of hip-hop has changed from its origins due to technology and loss of individuality due to the industry pushing garbage to its listeners. Artists now a days seem to stray from honesty and portray what they think should be heard, which is not art. Follow trends and try to build the appropriate image, that isn’t style. Portray their individuality and persona thru other hip-hop icons’ actual lives, that is no longer your dreams or ambitions. How do I fit in? I tell the truth.
HipHopCanada: What drives you to stay in a business that is rarely profitable and highly competitive?
7Figa: My passion and work ethic keep me going, I know no other artist that works as hard – not saying there isn’t. My drive has gotten me my recording and video studio and with that I have taught myself to start and finish my own projects. As for income its hard sometimes because what I am putting out doesn’t necessarily come back, at least at the beginning. Recently the love, and some times hate, from my releases thus far has really inspired me to keep pushing and I am sure this year will be productive. I am very business savvy individual, most artists unfortunately are not.
HipHopCanada: Where are you based specifically?
7Figa: I am based 100% out of Vancouver, BC, Canada. I was born and raised here.
HipHopCanada: How has living there influenced your sound?
7Figa: I don’t really feel Vancouver has influenced my sound too much as I think the artists here have very unique sounds unlike say Toronto or New York which have very distinct sounds. I would definitely say that it has had an impact on my lyrics as it is very picturesque, rainy and the city itself is full of interesting pessimists and occasionally optomists. I just don’t think there is a Vancouver sound yet, or maybe its something you notice more when you’re not in the center of it.
HipHopCanada: Who is your primary fan base?
7Figa: I have no idea, Lol, hopefully everyone.
HipHopCanada: What tips would you give young artists coming up, or what do you wish someone would have told you when you first started out in the hip-hop industry?
7Figa: This is an easy answer. Learn the business, study major artists and labels release patterns and learn why they do it. Your promotion and marketing is worth more than your records, seeing how if it doesn’t get heard no one will know you’re the next Drake, Kanye, whoever. Learn the science behind the music, learn how to be a small indie artist to a major label with unparelled reach and audience, know who you want to reach, go for it and grow from there. All of these steps are all over the internet and easily accessable nowadays. If you can’t see the bigger picture don’t expect to ever be a part of it. How can you be a part of something you don’t know exists? Until then, treat your fans with respect and build your foundation.
HipHopCanada: In which ways do you interact with your community?.
7Figa: Recently, I have been trying to help a few talented artists with some of the business knowledge I possess that they might not have had a chance to hear, also trying to get some collabs in order this year with artists who have similiar goals, ambitions, or dreams. I do find that a lot of the musicians from Vancouver really stay within their select circles and don’t branch out enough, this is not intelligent in my opinion because your friends always have your back (hopefully) and may not give an artist enough constructive critiscism to move forward, thus it can stunt an artist’s growth. I also think it’s one of the reasons we don’t have more artists blowing up. The sense of community within hip-hop in Vancouver feels almost forced sometimes, people just collab for selfish or career motivated reasons rather than to network. Networking is essential. People don’t pay attention until the bandwagon’s well on its way, and then want on. Hitch hiking is illegal.
HipHopCanada: Which Canadian artist would you most like to collaborate with?
7Figa: Hmmm, Nelly Furtado, and i think we should date as well.
HipHopCanada: Tell us about past and present successes, as well as future projects?
7Figa: As I’m currently building my past, present and future I will gear this towards future projects. I’m finishing up my first album/mixtape entitled Heartbreak Heaven. Heartbreak Heaven is really just life stories, up and downs, love and love lost. I think its a very real record to me, it’s incredibly honest, I don’t feel I hold back at all. At times during the writing process I’d get really down for a day or two after writing these records, sometimes being able to look internally for answers is incredibly hard, but if you don’t you will never move on. I decided to share with world instead of keeping to myself.
HipHopCanada: Any last words for the HipHopCanada online community?
7Figa: Thanks for the support from friends and family, thanks to my mom and dad for raising me to be strong willed and never give up. Big ups to the homie Lebron Chains, who is the other half of @thelonelyempire. To the HHC community expect consistent releases and growth on an ongoing basis and to any and all fans thanks for pushing me to become something greater than i could ever imagine. Bless.
Twitter | @TheLonelyEmpire
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