Rich Kidd – Syke (Behind The Scenes) [Video]
Toronto, ON – Last week, Rich Kidd (@richkiddbeats) premiered his newest single “Syke” on XXL. The song will be part of his upcoming solo project, In My Opinion. In preparation for that, he released a behind the scenes video which is split between an interview and live performances of the track. The video, directed by Mark Valino (@MarkValino) for AHR Films (Art Honour Respect), is a first-hand look at how Rich Kidd creates what he calls “stadium music,” from production to the process of song writing. In My Opinion is set to drop in April, but for now, you can check out the video below.
“I always liked the reality approach to rap and, you know, telling it how it is. Real life situations, even being a joker throughout my raps and having some fun with it- putting some comedy in it. That’s who I am.”