Factor – Don’t Give Up ft. Paranoid Castle & Jeans Boots [Video]
Saskatoon, SK – Saskatoon music producer Factor has just dropped new visuals for the single “Don’t Give Up” off of his upcoming concept album, Woke Up Alone. Fresh off announcing the album’s debut date (spoiler alert: it’s dropping on July 23), Factor brings us this eerily contemplative video with thought-provoking lyricism and as well as his signature experimental production. The video was directed by Georgie Gescha and features lyrics by Paranoid Castle’s Kirby Dominant as well as an adorable indie-rocking bad bitch from Saskatoon, Jeans Boots. Make sure to keep an eye out for Kirby Dominant–a Bay Area native– showing Canada some love by rocking a pair of maple leaf mittens from the Hudson’s Bay Company. Peep the video after the jump.
Photography by Kaid Ashton