The Lytics – They Said [Video]
Winnipeg, MB – The boys from Winnipeg’s hip-hop quintet, The Lytics, have released some fresh new visuals for the track “They Said” off of They Told Me. The video was directed by Rhayne Vermette and includes some Instagram-inspired cinematography as well as an abundance of Winnipeg’s infamous prairie snow. In typical Lytics style, the track laces tight rhymes and infectious enthusiasm over mellow R&B vocals. It makes for an easy-listening track with a nod to old-school styles. This is the track to blast while sipping your suds– or Cristal, if you’re lucky– on the porch this summer. Check out the video after the jump.
The quintet – Ashy, Munga, Andrew.O, Lonnie Ce and B-Flat – has made hip-hop a family affair. Andrew “Andrew O,” producer Alex “B-Flat,” and Anthony “Ashy” Sannie are brothers and Mungala “Munga” Londe is their cousin. While DJ Lonnie Ce is not related to the boys by blood, he has become their honourary adopted turn-tabling brother.
Think of the Lytics as Canada’s answer to the The Roots—they get fine and funky, and aren’t afraid to mix it up. The boys consistently experiment with different genres and styles—everything from Afrobeat and R&B, to jazz and soul. In fact, the boys will be opening for The Roots next month on Jun. 22 at the Centennial Concert Hall during the TD Winnipeg International Jazz Festival. Download a copy of They Told Me off of iTunes or give it a listen on SoundCloud.
Photography courtesy of Effective Immediately PR