Is the Roc Dynasty back? [Article]
New York, NY – With the first weeks of Jay-Z’s Magna Carta Holy Grail album sales projected at 450-525K, the popular music landscape is once again in Jigga’s palm. After only about a month of promotion (which somehow was both corporate-backed and innovative at the same time), MCHG will be the 12th #1 album of Hov’s career, but it’s safe to say everyone saw that coming. However, what many may have missed is the month-long dominance by Roc-A-Fella/Roc Nation artists culminating in MCHG’s release.
Week of July 6 – #1 Album – Yeezus by Kanye West (Roc-A-Fella)
Week of July 13 – #1 Album – The Gifted by Wale (Roc Nation MGMT)
Week of July 20 – #1 Album – Born Sinner by J. Cole (Roc Nation)
Week of July 27 – #1 Album – Magna Carta Holy Grail by Jay-Z
This might be the best relay race a team has every run. Kanye led off strong out the gate with guerrilla-style marketing campaigns and a provocative, polarizing project that took top spot. At the same time, J. Cole successfully catapulted himself into a major commercial force (#2 album behind Kanye). Wale jumped in as the second runner by grabbing the top spot in the next leg of the race. [More]
J. Cole (who only missed the lead off spot because the relay team is book-ended by established superstars) held strong and did the right thing for the team by taking #1 three weeks after his album dropped. And then the ringer obliterated the competition, anchored the final leg of the race and made history (again) with another #1 album.
When’s the last time an entire month of #1 albums came from the same corner of the game? That’s more research that I can get to at the moment, but I’d wager it’s been a long time (if ever). This kind of wave rarely happens and when it does, you have to sit back and marvel at it. While all four albums were included in many of the “Most Anticipated Albums of 2013” lists, anticipation and execution are often at odds in this game. The fact that Roc Nation/Roc-A-Fella/Jay-Z is essentially at the helm of all four projects is astonishing.
I’ll admit this doesn’t feel the same as it did during the original “dynasty” days, but when you add it all up and look a little closer there’s no denying Roc Nation/Roc-A-Fella’s dominance in the last month is one for the books. Back to back to back to back champs.
Written by Jonathon “Bizz” Brown for HipHopCanada
Twitter: @S_C_ | @RocNation