Cash Bradshaw: The truth about Say It’s Not True [Interview]
Calgary, AB – Earlier this month, Cash Bradshaw launched his latest Say It’s Not True mixtape via DatPiff. The 22-track project is hosted by Young Mase, and includes features from J. Thaddeus, Cashius Cane, Selloo and more. Cash has been hustling hard with the OhNo! Music Group, which he runs alongside J. Thaddeus. He’s taken it on as a full-time endeavour.
And in addition to providing artistic services to the OhNo! artists, Cash assists local MCs with their music videos. Cash also runs two custom bling stores. And he somehow finds the time to hone his craft as a rapper, too. So HipHopCanada caught up with Cash to find out about the new tape, what it takes to get on to the OhNo! roster, and Cash’s side-job as a bling man. Check out our exclusive interview after the jump.
“Say It’s Not True is like hearing the truth, but still being overwhelmed and wishing the truth wasn’t so.” – Cash Bradshaw
Cash Bradshaw: Q&A
Interview conducted by Sarah Sussman for HipHopCanada
HipHopCanada: What are you referring to in the title, Say It’s Not True? What are you hoping isn’t true?
Cash Bradshaw: The truth. When my first cousin Kenny Meeks died we was like, “This cant be true.” Kenny died in a car wreck at age 19. I was about 16 back then. That was like one [of the] first times that a friend or family member around my age passed. So Say It’s Not True is like hearing the truth, but still being overwhelmed and wishing the truth wasn’t so.
HipHopCanada: It’s a really lengthy mixtape: 22 tracks long.
Cash Bradshaw: It was almost a 24-track mixtape. [laughs]
HipHopCanada: Are you worried that it might have too many tracks?
Cash Bradshaw: Nah. I make a lot of music. I think albums can be shorter— like 12-plus tracks because the material is all original. But mixtapes definitely have to be longer.
HipHopCanada: OhNo! Music Group has really built over the last year. How do you decide who makes it into the OhNo! family, and who doesn’t?
Cash Bradshaw: We select artists based off of their self-motivation and their will to succeed— on and off the field, so to speak. Their loyalty plays a key role, as well.
HipHopCanada: This tape is very much about the day-to-day life. There’s even a track called “My Life.” And then another one called “Life Without Pain.” What does a day-in-the-life of Cash look like?
Cash Bradshaw: I’m a videographer and everyday I’m editing. I make 90 per cent of my videos. So when I’m not working on someone else’s music videos, I’m shooting a video for myself. I also am a co-founder of GoldTeethCanada.com and Customjewelryspot.com. We make customized jewelry and have been doing so for six years now.
HipHopCanada: I did not know this. This is super cool beans. What’s the best way to sport bling?
Cash Bradshaw: I think the freshest way to sport bling is with customized jewelry— no matter if it’s on a necklace, ring, or on your teeth. I think customized jewelry adds character to the bling, itself. My signature bling look is the gold teeth, the customized Cashflo pendant and my Texas Championship college football ring.
HipHopCanada: Dope. So I wanted to ask you about the track “That Girl” off the tape. The lady in the song must have really had an impact on you.
Cash Bradshaw: [laughs] “That Girl” is a song about finally meeting that special person. I think that hip-hop these days doesn’t big-up the female audience, enough. So I’m doing my part to say, “Hey, you are special.”
HipHopCanada: So it’s a hypothetical song about hypothetically falling in love. Is this track just to get female listeners, or do you actually intend to settle down?
Cash Bradshaw: I do have a special someone but I wrote this track from [a] hypothetical standpoint. And I made this song because there always has to be balance in my music and I like to channel my different emotions directly into my music.
HipHopCanada: So what’s the most memorable track off the tape, for you?
Cash Bradshaw: “Coolin Out” is one of my favourite joints. It’s such a chill track with life lessons in it. To me, it’s the type of song that helps bridge the gap between the older generation and the younger generation: real hip-hop.
HipHopCanada: How does Cash Bradshaw cool out?
Cash Bradshaw: I’m a really chill person, so “coolin out” for me would be like spending a Saturday night watching The Wire on HBO and having a nice glass of red wine. Chillaxing.
HipHopCanada: So you’re kind of a homebody. That’s what’s up. Any last words for HipHopCanada community?
Cash Bradshaw: Support real hip-hop. Don’t just bob your head because the beat is dope. Actually listen to what cats are saying and ask yourself, “Is this real hip-hop?” Log onto my website. Peace. Love. Hip-hop.
Photography courtesy of Cash Bradshaw