One year later: BC rapper Filip Filipi raises millions in medical aid [Article]
Victoria, BC – Just over a year ago, HipHopCanada published a story about Serbian-Canadian rapper (turned humanitarian) Filip Filipi and his quest to send medical supplies to Kosovo.
After a long history of war and internal conflict, Kosovo experienced a vast shortage of both medical supplies and support. To counter the dilemma, Filipi decided he would take action by starting a new organization, 28.Jun, and launching his first major humanitarian project, Boj za Kosovo (Struggle for Kosovo).
Boj za Kosovo was geared towards raising money for medical supplies and the fund raising kicked off in the form of a song. Filipi teamed up with Grammy-winning producer Deezle (Lil Wayne, “Lollipop”) to release the single “Kosovka” – and all proceeds were donated to the campaign. The 9-month long initiative witnessed Serbian communities in over 80 cities, across 30 different countries, unite in a joint effort to raise an impressive $1.5 million in supplies. Filipi then arranged to have the supplies sent to Gracanica, Kosovo.
One year later, Filipi continues to expand on his humanitarian efforts and reflects on the importance of helping his homeland:
“This project was the most important achievement of my life. It proves the power of music can unite people to do good in the world.”
To date, 28.Jun has shipped nearly $5 million worth of humanitarian goods to Serbs in need and assisted medical centers who annually treat over 1 million patients. More information and photos are available after the jump.
Provided by the 28.Jun organization
In October 2011, 28.Jun announced ‘Boj za Kosovo’, a humanitarian and global awareness campaign which resulted in the arrival of a 40 ft. 11 ton container of medical supplies to the Dom Zdravlja in the Serbian enclave of Gracanica in Kosovo i Metohija. Upon the success and enthusiasm 28.Jun generated in Serbia and the diaspora, we announced ‘Srpske Zemlje, Srpski Rod’ in the summer of 2012 which aimed to send 5 large donations with a combined weight of 10 tons of humanitarian aid to communities in southern Serbia, Republika Srpska, Montenegro & Croatia. Since then, 28.Jun has succeed in ensuring the safe arrival of all our donations to all of these destinations. This project required the members of 28.Jun to have the technical, logistical and organizational capacity to simultaneously obtain and store medical supplies, organize events throughout the world and clear the customs procedures in each country in order to ensure the arrival of our donations. To date we have shipped nearly $5 mil worth of humanitarian goods to Serbs in need and assisted medical centers who annually treat over 1 million patients.
Over the past two 1/2 years 28.Jun have achieved something unprecedented in the Serbian diaspora and that is create a genuine popular movement which attracts young and Western educated patriots to engage in meaningful action for Serbian interests. To raise funds and awareness for our movement, fundraisers were organized in over 130 cities across the diaspora by our organization. These cities range from Sydney, Australia to London, England to Johannesburg, South Africa. Our events simultaneously raised money for a good cause as well as promoted Serbian culture in the West. To date, 28.Jun has over 107,000 Facebook Likes, 20,000 Twitter followers, 7,000 Instagram followers and 2,000 Youtube subscribers with a mailing list of 6,000 loyal supporters and 1,200 media contacts. 28.Jun showed off it’s social media prowess in December 2012, when our first Twitter campaign “#Revolucija” managed to get 5,000 retweets in a single day. With the success of that campaign, our reach has managed to get support from the official Twitter pages of North American celebrities such as Shaquille O’Neal and Richard Branson, not to mention essentially every Serbian celebrity on Twitter.
Our organization is primarily made up of students and recent graduates from Western Universities with an average age of 24 years and a balanced female (52%) to male (48%) ratio. Despite school and work, our committed members have collectively put in over 100,000 of volunteer hours for 28.Jun since the founding of our organization. 28.Jun’s work over the past two years has been supported by numerous athletes, celebrities, businesses & media outlets. Notable supporters throughout the founding of our organization include (but are not limited to): Novak Djokovic, Vlade Divac, Ceca Raznatovic, Emir Kusturica, Branislav Ivanovic, Zdravko Kuzmanovic & Beogradski Sindikat. Our efforts have been recognized by the Holy Serbian Orthodox Church, the Serbian Government & the Red Cross.
Serbian President Tomislav Nikolić with Filip Filipi
A child in Kosovo receiving aid from 28.Jun
Twitter: @FilipFilipi | @28JunOrg