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The Lytics – On Top [Video]

Winnipeg, MB – It’s been a minute since we’ve seen some new stuff from The Lytics. But the Winnipeg crew kicked off 2014 by the delivering the goods. And by goods, I mean a sweet new stop-motion animated video for “On Top” off They Told Me. That’s right—the guys have been made into little figurines. With Stussy gear. And other cool things. It’s very clever, and super fun to watch. It’s the Wallace and Gromit equivalent of a hip-hop music video. There is beer made from string, as well as robots, and a funky little machine that turns beets into Lytics records (I really hope this is a play on words. Because “beats” and “beets”).

The video was animated by Sean and Christian Procter, of the Winnipeg-based Procter Bros. Industries. Check it below and head over to iTunes to purchase a copy of They Told Me.

The Lytics – On Top [Video] -

Twitter: @thelytics | @ProcterBros

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Sarah Jay

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Sarah Jay is HipHopCanada's Associate Editor in Chief. Sarah is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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