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The Lytics – On Top [Video]

Winnipeg, MB – It’s been a minute since we’ve seen some new stuff from The Lytics. But the Winnipeg crew kicked off 2014 by the delivering the goods. And by goods, I mean a sweet new stop-motion animated video for “On Top” off They Told Me. That’s right—the guys have been made into little figurines. With Stussy gear. And other cool things. It’s very clever, and super fun to watch. It’s the Wallace and Gromit equivalent of a hip-hop music video. There is beer made from string, as well as robots, and a funky little machine that turns beets into Lytics records (I really hope this is a play on words. Because “beats” and “beets”).

The video was animated by Sean and Christian Procter, of the Winnipeg-based Procter Bros. Industries. Check it below and head over to iTunes to purchase a copy of They Told Me.

The Lytics – On Top [Video] -

Twitter: @thelytics | @ProcterBros

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Sarah Sussman is HipHopCanada's Associate Editor in Chief. Sarah was born-and-raised in Calgary, AB. She is a freelance writer and photographer, as well as a 2013 graduate from SAIT Polytechnic's journalism program. She writes about hip-hop and fashion (and sometimes a combination of the two). She also manages a vintage clothing boutique on-the-side. Sarah has written for The Weal, Where Calgary, Essential Calgary, and Our Alberta. Sarah started working with HipHopCanada in Jan. 2013 as Canadian Prairies Editor. She has been fortunate enough to interview some pretty cool cats, including Action Bronson, Ghostface Killah, Moka Only, Joey Bada$$, Mac Miller, Maseo (De La Soul), Ali Shaheed Muhammad (A Tribe Called Quest), and more. Twitter: @IHeartTART

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