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Classified talks about his collaboration with Snak The Ripper & Slug on “Never

Classified talks about his collaboration with Snak The Ripper & Slug on “Never

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The Lytics – On Top [Video]

Winnipeg, MB – It’s been a minute since we’ve seen some new stuff from The Lytics. But the Winnipeg crew kicked off 2014 by the delivering the goods. And by goods, I mean a sweet new stop-motion animated video for “On Top” off They Told Me. That’s right—the guys have been made into little figurines. With Stussy gear. And other cool things. It’s very clever, and super fun to watch. It’s the Wallace and Gromit equivalent of a hip-hop music video. There is beer made from string, as well as robots, and a funky little machine that turns beets into Lytics records (I really hope this is a play on words. Because “beats” and “beets”).

The video was animated by Sean and Christian Procter, of the Winnipeg-based Procter Bros. Industries. Check it below and head over to iTunes to purchase a copy of They Told Me.

The Lytics – On Top [Video] -

Twitter: @thelytics | @ProcterBros

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Sarah Sussman is HipHopCanada's Associate Editor in Chief. Sarah is a born-and-raised Calgarian who works as a freelance writer, photographer, and A&R talent scout for Universal Music. During the day, she runs a vintage clothing boutique on 17th Avenue called Used House of Vintage. Sarah graduated from SAIT Polytechnic's journalism diploma program in 2013 and has been writing about Canadian hip-hop since 2012. Sarah has written for The Yellow Pages Group, The Weal, Where Calgary, Essential Calgary, and Our Alberta. Sarah started working with HipHopCanada in January 2013 as the Regional Prairies Editor. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Rich Homie Quan, Action Bronson, Smoke DZA, Future, MGK, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, Maseo (De La Soul), Ali Shaheed Muhammad (A Tribe Called Quest), and more. Follow Sarah on Twitter: @IHeartTART

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