ESMA – Fall Back (Prod. Fingazz) [Video]
Edmonton, AB – Edmonton’s own ESMA recently dropped new visuals for the single “Fall Back.” ESMA is kind of like E-town’s own Nicki Minaj. She’s got the whole sassy-pants Onika Tanya Maraj thing going for her. And a makeup routine, to match. But she’s also unapologetic in her in message – and that is that cyber-bullying is bad news bears.
The video hits hard with a message inspired by the Amanda Todd ordeal. In case you missed the memo on that one, Amanda Todd was only 15 years old when she committed suicide at her home in Port Coquitlam, British Columbia in October 2012. Before she died, Todd posted a video on YouTube wherein she used flashcards to share her experience of being blackmailed, bullied and assaulted. The video went viral after her death. Proceeds from the sale of “Fall Back” will go towards the Amanda Todd Legacy Fund. The track was produced by Fingazz and co-written by ESMA and Fingazz. The video was directed by Steve Van Diest, and produced by Tiburon Films. Check it out below and cop a download of the track via iTunes.