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Music, sobriety, family & the various other Layers of rhyme-slayer Royce da 5’9

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ESMA – Fall Back (Prod. Fingazz) [Video]

Edmonton, AB – Edmonton’s own ESMA recently dropped new visuals for the single “Fall Back.” ESMA is kind of like E-town’s own Nicki Minaj. She’s got the whole sassy-pants Onika Tanya Maraj thing going for her. And a makeup routine, to match. But she’s also unapologetic in her in message – and that is that cyber-bullying is bad news bears.

The video hits hard with a message inspired by the Amanda Todd ordeal. In case you missed the memo on that one, Amanda Todd was only 15 years old when she committed suicide at her home in Port Coquitlam, British Columbia in October 2012. Before she died, Todd posted a video on YouTube wherein she used flashcards to share her experience of being blackmailed, bullied and assaulted. The video went viral after her death. Proceeds from the sale of “Fall Back” will go towards the Amanda Todd Legacy Fund. The track was produced by Fingazz and co-written by ESMA and Fingazz. The video was directed by Steve Van Diest, and produced by Tiburon Films. Check it out below and cop a download of the track via iTunes.

ESMA – Fall Back (Prod. Fingazz) [Video] -

Twitter: @esmarhythm | @FINGADELIC

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Sarah Sussman is HipHopCanada's Associate Editor in Chief. Sarah is a born-and-raised Calgarian who works as a freelance writer, photographer, and A&R talent scout for Universal Music. During the day, she runs a vintage clothing boutique on 17th Avenue called Used House of Vintage. Sarah graduated from SAIT Polytechnic's journalism diploma program in 2013 and has been writing about Canadian hip-hop since 2012. Sarah has written for The Yellow Pages Group, The Weal, Where Calgary, Essential Calgary, and Our Alberta. Sarah started working with HipHopCanada in January 2013 as the Regional Prairies Editor. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Rich Homie Quan, Action Bronson, Smoke DZA, Future, MGK, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, Maseo (De La Soul), Ali Shaheed Muhammad (A Tribe Called Quest), and more. Follow Sarah on Twitter: @IHeartTART

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