History Repeated: Canada wins Olympic hockey games and Maestro brings the hip-hop [News]
Toronto, ON – You’re probably well-aware of this by now, but Canada beat the U.S. during the Olympic semi-final hockey game today. And that was just after yesterday’s amazing gold medal win by our Canadian women’s hockey team. So now we’ll all be up at some ungodly hour on Sunday morning to tune in to CBC to watch our Canadian men’s hockey team play against Sweden in their gold final game. Nothing brings the nation together like good old Canadian hockey— well, that, and Maestro Fresh Wes.
“We want to appeal to an entire country with our Olympic programming, not just two or three million sports fans. And “Reach for the Sky” does just that.”
- Chris Irwin, Executive Producer, CBC Olympics
While you’re all getting patriotic watching CBC’s coverage (not even kidding; I saw people tearing up today during that semi-final hockey game), you’ll probably also notice that you’re hearing a nice solid dose of Maestro Fresh Wes tuneage. CBC designated Maestro and Classified’s “Reach for the Sky (Gold Medal Mix)” as its official Olympic anthem. And then they opted to play “Let Your Backbone Slide” during the bobsledding events, as well as Maestro and Sam Roberts’ “History Repeated” (off Orchestrated Noise) during the hockey coverage. So you’re probably wondering how CBC came to the decision to use our very own Maestro as the voice of the nation. Here’s what Chris Irwin (the Executive Producer of CBC Olympics) had to say about Maestro’s contribution to the 2014 Olympics in Sochi:
“Maestro’s “Reach for the Sky” was an example of good things happening at the right time. We were deep into the planning cycle for these Olympics and every time you hear a song you stop and think… could this work? What would it mean? Who would it speak to?” And every way we looked at it – this fit. We hope our programming crosses boundaries, generations and genres. We want to appeal to an entire country with our Olympic programming, not just two or three million sports fans. And “Reach for the Sky” does just that.
If you like the twang of “Try” by Blue Rodeo…. check. If you date back to Maestro’s Backbone slide in rap’s younger days…. check. You might recall Classified’s “Oh Canada” from 2010… celebrating with a little Canadian swagger. They have mixed a track that has a little something for everyone. It feels like the right feel and a great message to kick-off what we think will be a great experience for a lot of Canadian viewers.
Our goal is to take viewers somewhere and to tell them a story. This song makes that journey a lot of fun and when Maestro embraced our interest by throwing himself into his music to give it an Olympic opening – it was on. Let the games begin.”
At the beginning of the month, CBC sat down with Maestro to chop it up about “Reach for the Sky,” the Olympics, and more. So we’ve posted footage from that interview below, for your viewing pleasure. And if you haven’t done so, yet, now would be an excellent time to take a read of our exclusive HHC spotlight on Maestro. Then head over to iTunes to cop a download of “Reach for the Sky (Gold Medal Mix).” And while you’re at it, make sure you download Maestro’s recent Orchestrated Noise album. You’ll find “History Repeated” on there, as well as a handful of other stellar collaboration tracks.
And while you’re watching that final hockey game on Sunday morning, make sure you keep your ears open. If you’re lucky enough, you might hear “History Repeated.” But in the meanwhile, peep Maestro’s CBC interview below.