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You are here: Home // Central Canada, Event Coverage, Fashion & Style, Feature, Hip-Hop News, Team Picks // Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch [News]

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch [News]

Toronto, ON – Drizzy Drake and his OVO fam recently teamed up with Roots to launch an exclusive WYLAT Varsity Jacket. And once the cats in Toronto caught word of the exclusive launch, nothing was the same. The jacket (which came in both black and green variations) was released to the public yesterday at the Bloor Street Roots location (100 Bloor St). And T-dot’s rap cats were lined up and ready to fork over some hefty chunks of change ($458, to be exact) to get their paws on those jackets. This isn’t the first time OVO and Roots have linked up for a collaboration, though.You may recall the OVO x Roots collaboration from November 2011 of varsity jackets for Drake’s Away From Home Tour .

Only 250 jackets were put into production. And – obviously— they sold out. But you can already hawk them on eBay. That is, if you’re ready to part with $1,000. But it’s all about priorities, man: pay rent or get a Drizzy varsity jacket. Get the Drizzy jacket, obviously. Because YOLO. The good people over at HitsTape were on-the-scene to grab some footage of the launch. Check it out below, and peep some photos of the jacket after the jump.

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

But let’s be real here, there’s nothing better than pairing a legendary Canadian MC with a legendary Canadian retailer. It’s just too perfect. So if you missed out on this launch (like me), you’ll probably find yourself moping around and listening to “Marvin’s Room,” and generally just regretting your past and pondering your purpose as a human being.

But if you happen to be kicking around Paris at the end of the month, OVO has teamed up with France’s Colette label for another exclusive OVO fashion collaboration: Colette x OVO. And Drizzy will make an in-store appearance. Yes, that’s right: Champagne Papi will be in the house.


Twitter: @Drake | @welcomeOVO | @Hitstape | @RootsCanada

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Sarah Sussman is HipHopCanada's Associate Editor in Chief. Sarah is a born-and-raised Calgarian who works as a freelance writer, photographer, and A&R talent scout for Universal Music. During the day, she runs a vintage clothing boutique on 17th Avenue called Used House of Vintage. Sarah graduated from SAIT Polytechnic's journalism diploma program in 2013 and has been writing about Canadian hip-hop since 2012. Sarah has written for The Yellow Pages Group, The Weal, Where Calgary, Essential Calgary, and Our Alberta. Sarah started working with HipHopCanada in January 2013 as the Regional Prairies Editor. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Rich Homie Quan, Action Bronson, Smoke DZA, Future, MGK, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, Maseo (De La Soul), Ali Shaheed Muhammad (A Tribe Called Quest), and more. Follow Sarah on Twitter: @IHeartTART

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