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Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch [News]

Toronto, ON – Drizzy Drake and his OVO fam recently teamed up with Roots to launch an exclusive WYLAT Varsity Jacket. And once the cats in Toronto caught word of the exclusive launch, nothing was the same. The jacket (which came in both black and green variations) was released to the public yesterday at the Bloor Street Roots location (100 Bloor St). And T-dot’s rap cats were lined up and ready to fork over some hefty chunks of change ($458, to be exact) to get their paws on those jackets. This isn’t the first time OVO and Roots have linked up for a collaboration, though.You may recall the OVO x Roots collaboration from November 2011 of varsity jackets for Drake’s Away From Home Tour .

Only 250 jackets were put into production. And – obviously— they sold out. But you can already hawk them on eBay. That is, if you’re ready to part with $1,000. But it’s all about priorities, man: pay rent or get a Drizzy varsity jacket. Get the Drizzy jacket, obviously. Because YOLO. The good people over at HitsTape were on-the-scene to grab some footage of the launch. Check it out below, and peep some photos of the jacket after the jump.

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

Wear Drake’s heart on your sleeve: The OVO x Roots WYLAT Jacket launch[News] - HipHopCanada.com

But let’s be real here, there’s nothing better than pairing a legendary Canadian MC with a legendary Canadian retailer. It’s just too perfect. So if you missed out on this launch (like me), you’ll probably find yourself moping around and listening to “Marvin’s Room,” and generally just regretting your past and pondering your purpose as a human being.

But if you happen to be kicking around Paris at the end of the month, OVO has teamed up with France’s Colette label for another exclusive OVO fashion collaboration: Colette x OVO. And Drizzy will make an in-store appearance. Yes, that’s right: Champagne Papi will be in the house.


Twitter: @Drake | @welcomeOVO | @Hitstape | @RootsCanada

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Sarah Jay

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Sarah Jay is HipHopCanada's Associate Editor in Chief. Sarah is based in Calgary and works as a freelance journalist and photographer. Sarah is also an A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @IHeartTART

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