Asher Roth – Fast Life ft. Vic Mensa [Video]
Morrisville, PA – Asher Roth dropped a video for “Fast Life” featuring Chi-town’s, Vic Mensa. Though the original track does come with verses from both talents, the song is completely stripped down, only leaving its hook and dialogue from Asher Roth.
I’m so used to music videos set in dark clubs featuring groups of people acting all kinds of reckless that I forget about what else music can do for people other than set the tone right for a party. However, this set of visuals is particularly refreshing and far from the norm.
Directed by Smash Lefunk, Roth walks through a city asking passers-by if they would like to choose a message from a “magic box”. While some decline, others take the chance. Every message in the box is the same, so it’s interesting to see all of the different reactions to it.
Personally, I found it moving. This was an extremely thoughtful social experiment that created a moment for reflection and appreciation. “Fast Life” is the second single off of Asher Roth’s Retro Hash which will be available in full on Apr. 22. You can listen to the full track below. But to find out what the message is, watch the video above. And when you’ve seen it, tell us what your reaction was.