GCP rapper JB launches new beer, Homer’s Premium Lager [News]
Toronto, ON – GCP recording artist and respected Toronto vet, JB, has launched a new project much different than the previous releases he’s come to be known for. This time JB is stepping into the alcohol business by launching his very own brand of beer known as Homer’s Premium Lager.
The Flemingdon Park entrepreneur held a private tasting of the brew last Thursday, March 20 and, as JB notes, the response has been incredibly positive:
“Our first tasting event for the beer March 2014 went amazing. The event was held at The Corner Place Restaurant and Lounge on Jarvis St. in downtown Toronto. It was a huge success and customers loved my smooth, organic, low 178 calories lager.”
JB made the shift from music to beer after being introduced to a contact in the industry by a mutual friend:
“I was always interested in getting in the alcohol business. I was introduced to the owner of Gananoque Brewing Company in late 2013 through our mutual friend. We hit it off and started planning the release of my own family named beer, brewed by them.”
So far Homer’s Premium Lager is available in a few locations across Toronto, but expansion is moving quickly and it will be stocked in the LCBO late 2014-early 2015. As JB notes:
“People can find the Homer’s Premium Lager beer at restaurants, bars and clubs across Ontario for now. If they don’t have it, tell them to get it! Our prime locations include St. Louis Bar and Grill in the Fairview Mall, On The Rox Entertainment Complex in Vaughn and The Corner Place on Jarvis St., downtown Toronto. It will be available everywhere in time. It was officially launched March 2014.”
While the new endeavour is sure to keep JB quite busy in the coming months, fans will be happy to know that he’s still got a ton of plans in the works:
“I will still be making music from time to time, focusing on major radio singles and big street motivational music. My track ‘Can You See Me Now’ off the new C.R.A.C.K. album is a good example of street motivational music. My Top 40 album featuring Tha Vill, Canadian idol singer Casey Deane, Quinn Maeback and more will be released Summer of 2014.”
And if that wasn’t enough:
“Be on the look out for my newest Group uGold / Unaffected Union, featuring my oldest son, Khalo.”
You can find out more about Homers Premium Lager on Facebook and Instagram by following @HomersPLbeer; Twitter details are below.
Written by Jesse Plunkett for HipHopCanada
Twitter: @HomersPLbeer | @JBZMUSIC