It’s time to Turn Up, Turn Out at Hifi Club in Calgary [Article]
Calgary, AB – On Mar. 11 a new night at Calgary’s Hifi Club called Turn Up Turn Out (TUTO) will fill a gap in the city’s musical landscape by showcasing the new, progressive sounds of hip-hop.
Event co-founder (and local artist) Pleuto references the music of major North American cities as influence for the movement of the event. “This means New York, Florida, Atlanta, L.A., Toronto, and more,” he said. “All of these places have budding rap movements that are creating mind-blowing new sounds as we speak. We want to bring these sounds here, share them, and introduce something progressive, even interactive with the artists and the fans via social media, for rap-heads to look forward to every month.”
According to Pleuto, a night like TUTO hasn’t appeared until now because the current state of the city’s hip-hop scene might dissuade those with an interest in more progressive sounds. “A lot of what’s perceived as rap as far as Calgary’s nightwalkers are concerned is derived from EDM. Which is great. But there is so much rap and trap greatness being missed – it’s really a shame.”
Bringing this music into visibility will not only bridge-the-gap between Calgary’s scene and the avant-garde of hip-hop, but Pleuto believes it will create a strong platform for this sound in Calgary. “It’s not just about the artists though, it’s about the culture,” said Pleuto. “We don’t want to focus on promoting the Drakes and the J. Coles, but rather the future of the music itself.”
“This is modern hip-hop and hate it or love it, it’s not being appreciated as other genres are. And it deserves its place.”
The special guest for the first installation of TUTO is Crimson, an individual well-known in Calgary’s bass music scene. While his recent sets have been marked with the emerging sounds of house and techno, Crimson has long been a supporter of sounds that exhibit hip-hop’s growing influence on electronic music. “Gonna go for a really trippy vibe,” said Crimson. “Codeine influence.”
Given this description, it seems likely that artists like Falcons, Lil Ugly Mane, and Mr. Carmack will find their way into the mix. With sounds this eclectic, it comes as no surprise that TUTO has already piqued a considerable amount of interest on social media, and in the local scene. “We are receiving support from numerous promoters, and feel like it’s a bit of a gathering for people who really care about seeing the culture grow here and become intertwined with other budding scenes in North America and beyond,” said Pleuto. “I think it’s going to be quite the motley turnout, which is exactly what we want to see.
“This music is for everyone to experience, but you might want to leave your grandmother at home.”
TUTO goes down on Mar. 11, with doors opening at 9 p.m. There is no cover charge. For more information, head over to the event’s official Facebook page. And keep up with all things Hifi Club on Twitter and Facebook.
Written by Jonathan Crane for HipHopCanada