Rich Kidd – The Valley [Video]
Toronto, ON – T-Dot’s own rapper-producer Rich Kidd just launched new visuals via Highsnobiety for his track “The Valley” off of In My Opinion. The video was directed by RT! for The N.E. and produced in co-operation with MuchFACT, A Foundation To Assist Canadian Talent, Supported by Much and M3, Divisions of Bell Media Inc.
So we start off with Rich Kidd meeting up with his homies out in front of Gangster Burger. At exactly 1:37 a.m. in Toronto. And his one dude is wearing a pinky ring. This is a small detail. But it is important to take note of said pinky ring. Anyways, Rich Kidd is texting some girl and asks her to send him nudes. But then she tells him to bring three friends over to her place to chill with her three friends. And it just so happens that Rich Kidd is chilling with three homies? Coincidence? I think not.
Anyways, Kidd and his boys show up at this mansion. And it’s actually this really elaborate sex party. So at first it’s great. Because babes in lingerie everywhere. And sexual undertones to everything. But then ish gets weird. And you’ll notice that the video was influenced by Stanley Kubrick’s Eyes Wide Shut.
The mansion people appear to be eating human organs and stuff. And the girls are rubbing raw human meat blood and juices all over themselves. And it just kind of goes from sexy to really creepy. Then they give Rich a glass of blood to drink. He doesn’t realize it’s blood. Then he drinks it. And he realizes it is blood.
So Rich is all like, ‘Yo I’m going to peace out here because y’all are freaking me out.’ Except he doesn’t say that; he just peaces. And then he walks into the kitchen and sees a blender. And the blender is making something. And then Kidd sees a pinky finger with a ring inside of the blender. Which is really wack. But this is one of the freshest videos we’ve seen in a while. It’s got a story-line, a plot, and it’s got Gangster Burger.
About Rich Kidd
Since his ascension from local underground stardom to national fame in the past couple of years, Toronto’s best-kept secret Rich Kidd is now out in the open. With a landmark year that saw him spread his name all over the world, Rich has been steadily amassing praise from industry greats and music critics for his 360-degree musical vision: as a visionary artist, world-class producer, and electrifying performer.
From his very first steps as a producer, Rich Kidd’s name has been synonymous with quality and it didn’t take long for him to get in the studio with the country’s best from Drake, Kardinal Offishall, K-os, Shad, and Saukrates, adding underground classics, commercial hits and award-winning projects to his resume. Letting the music speak for itself, Rich Kidd’s name and signature sound traveled the globe with his compilations We On Some Rich Kidd Shit Vol. 1-7, his beat tapes Kiddstrumentals Vol. 1 & 2 and with collaborative work under his belt with rap greats like Busta Rhymes, Redman, Raekwon, DMX, and Talib Kweli, each time bringing him closer into the radar of rap royalty.
Whether it comes from joy or pain, sampled-based or entirely original, the constant with Rich Kidd’s sound is the attention to bass, giving a certain feel to his music that takes the listener on an emotional ride. Lyrically, his depth of vision and perspective mirrors the production style. A comedian and a realistic, he writes music that is above all human.
In the past year, Rich Kidd has cemented his reputation on every front. His collaborative album The Closers with SonReal took him on the road for months, his solo project In My Opinion delivered his biggest singles to date with “Syke” and “I’d Be Lying”, Kiddstrumentals Vol. 2 and We On Some Rich Kidd Shit Vol. 7 cemented his stature as a producer, and Naturally Born Strangers a pioneering project with Toronto clothing line TheLegendsLeague showcased his range. Now with a debut album on the way, anticipation is sky high as there seems to be no limit to what the Kidd can do.