JC Subliminal – OG [Review]
Vancouver, BC – JC Subliminal’s latest effort offers a rich blend of styles and sounds, both in the instrumental and vocal avenues. Whether it be the classic New York street feel of “Hip-Hop” or a rock infused ballad titled “Walking Away”, JC’s versatility is easy to acknowledge and appreciate. Pair with this his gift of writing catchy hooks and OG makes for an album you can sing along and vibe to at pretty much any event, time or place.
JC manages to comfortably fit into the grove and go from rapping to singing seamlessly. The way he switches his delivery from casual to fast paced is also pleasing to the ear but the actual words don’t always come thru clearly and a lot of the lyrics are indistinct. For the most part, though JC is on point with his flows. However OG isn’t all peach and cake. To say “Make It Work” and “Top Notch” feel a bit forced would be an understatement. They are just downright goofy. The shameless, swaggy club bangers come close to spoiling the whole experience and make JC sound out of his element. “When I pull up side the club man, whip look like watermelon” What does that even mean? He’s more at home on tracks like “Hip Hop” or the albums opening track “My Life” when he’s just rapping and not putting himself out there too much. “You knowin’ what I’m sayin’, we don’t like posers/ Split this rap game homie just like Moses”
The beats are really something to talk about. As mentioned before theres a little bit of everything and they sound modern, up-to-date and really grab your attention. The drums bang hard, the bass lines are nasty and the synths and strings are colourful. Pre-drink album? Yes. Up beat tunes for the next BBQ? Check. You’ll want to bump this in your ride too. Drive through Yaletown and scare all the yuppies.
Dope beats and catchy hooks. That’s what will likely be your lasting impression upon warming up to OG. Evil Ebenezer makes the album’s lone guest appearance and contributes a 16 on the track “Strangers” with yet another memorable hook that will stick in your head. But looking at the project as a whole, it’s a combination of the way the album was mixed and the fact that JC just isn’t super articulate with his words that make it hard to quote or remember lines from OG. His voice tends to get buried in the songs and instead of being the leading emcee his percussive delivery almost acts as another instrument. This is good and bad at the same time because musically the listener gets one interesting piece of information but also loses lyrical content. Ultimately though, OG is a solid demonstration of JC Subliminal as a diverse singer, rapper and artist.
Cop OG from iTunes here .
Review by Max Dishaw for HipHop Canada