#DearRappers: Quit fronting [Article]
Vancouver, BC – In a world made up of internet fame, Twitter followers and Instagram acclaim , the term “fake it ’till you make it” has become all too real. At any given moment you can catch a low level rapper flexing on social media like it’s their career lifeline. Cars, girls, smoke, money and copious amounts of bragging accompanied by suitable hashtags, claiming to be “about that life.” What gives though? The one thing I’ve come to notice that is usually missing from the real fronters is music. How can you be a rapper, but barely ever rap? Are doors to rooms full of money, bitches and cars being opened for you because you’re such a dope emcee?
Our latest #DearRappers is dedicated to the rappers making more noise than moves – check it below.
Let’s take it back to the old school where MCs and DJs had to master their crafts to cut an album and then physically hustle their music – hand to hand. No such thing as tweeting demos in the early days of your heroes Nas, Biggie and Jay Z. Building a following was a lot more difficult back then. Fans had to first be put on to rappers through radio, music television or even real social interaction and, in turn, music had a lot more substance; those not cut out for the game got left by the wayside. But of course the grind is way different now. There has become an increased interest in appearing like one is making moves, without actually making any moves at all.
Anders Ericsson, a Professor at the University of Colorado claims it takes ten thousand hours to master a craft. Any craft. Ten thousand hours. So while you rappers are wasting time choosing filters and conjuring up your next series of hashtags you could be adding to your 10k in the studio, fueling energy into what this game is really all about – beats, rhymes, performance, production and THEN online presence. It feels like rappers are hustling backwards, throwing stacks down on rented whips and fresh gear so they can show off their new Hood By Air and latest Jordan’s in the VIP section.
An equal ratio of money-stack-selfies to studio flicks and tour photos – those are the artists I have an easy time believing in. But rappers claiming they “really getting it with this rap shit” but haven’t dropped a single recent track, bruh, you aren’t fooling anyone.
“Ya you got some silverware but really are you eatin’ tho?” – Childish Gambino
I recently came across a wise tweet from an up-and-coming rapper, who’s sitting at a clear 40k in Twitter followers – “You can lie to yourself, but you can’t lie to them.” Meaning, we see you guys faking it ‘till you theoretically “make it” but guess what? The proof that you really aren’t making it isn’t hard to detect. Another rapper/acquaintance of mine put the new school hustle into perspective for me, “If their number of followers ain’t sitting over triple digits, we don’t even take them serious.”
What I’m saying is, if you’re boasting about how you “outchea” doing “big things” and your following never pushes past 500, you aren’t really eating off this rap shit and that right there is our first clue. So this is a PSA to all grinding MCs – if you’re a rapper, do more rapping than gloating. If you want to flex on social media like you’re making it big, make sure you’re doing that to ten thousand followers or get off the wannabe-rapper wagon and put in your ten thousand hours.
Written by KassKills for HipHopCanada
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