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ScHoolboy Q makes his Canadian debut at Pemberton Music Festival [Review]

Pemberton, BC – On Jul. 18, T.D.E.’s own ScHoolboy Q made his Canadian debut at Pemberton Music Festival 2014. Q has admittedly been trying to get into our country since 2011. You know how the boarder guards are… But the king of bucket hats and dick rap was finally granted entry so he could take the midnight performance slot at Pemby Fest.

Q’s DJ started things off by pumping the jams – with excessive use of that siren sample sound effect. Ugh. So many siren samples. I hate when DJs do the siren thing. For real. You’re not playing dancehall tunes – so don’t pretend you are. It’s all kinds of deceptive. Anyways, all saltiness towards sirens in hip-hop aside, Q’s DJ got people mad hyped. The festival had been going strong for 12 hours that day, already. People were all kinds of sloppy, horny, and obnoxious; the perfect state-of-being for taking in a ScHoolboy Q show. Check the official HipHopCanada show breakdown after the jump.

ScHoolboy Q makes his Canadian debut at Pemberton Music Festival [Review] -

Sarah: By the time Q hit the stage, the people of Pemby were ready to go. Q ran through his jams off of Oxymoron, including “Break the Bank,”Prescription,” and – of course – “Gangsta.” “Gangsta” is really hilarious to watch live at Pemberton. Here’s why: most of the Pemby attendees were BC babes wearing flower crowns, accompanied by their bro beaus in board shorts. So watching the preppy kids get down to a hard-hitting hustle anthem like “Gangsta” is really adorable. Nothing is more precious than watching a girl hop on to her boyfriend’s shoulders, throw up some hand signs, and yell “Gangsta/ Gangsta/ Gangsta.” That’s the ish that dreams are made of.

When “Man of the Year” happened, the crowd turned up to a whole other level. Full disclosure: I am one of the most awkward show-attendees ever. You probably don’t want to stand beside me at a show because I often don’t know what to do with my hands and I don’t like to grind. That all said-and-done, “Man of the Year” had me bouncing. Bouncing without inhibitions. The dude beside me was even like, “I like the way you bounce.” So thanks for that, Q. I am now a grown-ass bouncy woman. Salute. I’m ‘a need to hashtag that, now: #TittiesAssHandsInTheAir.

Q also treated the crowd to a special appearance from King Kendrick. Earlier on in the evening, Q had hopped on stage during K-Dot’s set to perform “Collard Greens.” But the Top Dawgs surprised us by bringing Kendrick Lamar back on to the stage for yet ANOTHER performance of “Collard Greens.” Which is funny. Because prior to the day’s festivities, I was nattering on about how cool it would be if Kendrick and Q performed “Collard Greens” together. It happened twice. BRB. I will go die happy now. But in all seriousness – Q has really come into his own. He’s no longer that T.D.E. dude who’s kind of affiliated with Kendrick Lamar. Nope. Q is the gangster trap lord of bucket hats. He even wore two buckets hats stacked on top of each other towards the beginning of his set. Because he’s ScHoolboy Q. And he’ll wear as many motherf**king bucket hats as he damn well pleases.

Sarosh: NotHing much I can add to tHis past what SaraH said. But. How are you gonna Have Kendrick come out and do “Collard Greens” wHen you two just did it togetHer a few Hours ago on a stage a couple Hundred metres away? I migHt be biased because “Blessed” is one of my all time best hip-hop tracks, but c’mon…

Written by Sarah Sussman and Sarosh Rizvi for HipHopCanada
Photography by Sarah Sussman for HipHopCanada

Notice: The views and opinions expressed in this page are strictly those of the author and are not necessarily those of HipHopCanada or its affiliates.

Photography by Sarah Sussman

ScHoolboy Q makes his Canadian debut at Pemberton Music Festival [Review] -

ScHoolboy Q makes his Canadian debut at Pemberton Music Festival [Review] -

ScHoolboy Q makes his Canadian debut at Pemberton Music Festival [Review] -

ScHoolboy Q makes his Canadian debut at Pemberton Music Festival [Review] -

ScHoolboy Q makes his Canadian debut at Pemberton Music Festival [Review] -

About Huka Entertainment

New Orleans, LA-based HUKA Entertainment is a privately held full-service production, talent-buying and promotion company that specializes in festivals, concerts and events of all sizes. Known for groundbreaking innovation at festivals throughout North America, HUKA Entertainment produced the Concerts for the Coast series featuring Jimmy Buffett, Bon Jovi and Brad Paisley; is the co-founder, producer, talent-buyer and promoter of the award-winning Rock The Ocean’s Tortuga Music Festival (Ft. Lauderdale, FL); is the co-founder, producer, talent buyer and promoter of Pemberton Music Festival (Pemberton, BC); and the co-producer and co-promoter of BUKU Music + Art Project (New Orleans, LA) and is the co-founder, producer, talent buyer and co-promoter of the award-winning Hangout Music Festival (Gulf Shores, AL). HUKA Entertainment also books talent for and/or promotes a variety of concerts and events throughout the Southeastern United States.

About The Sunstone Group

The Sunstone Group is a Canadian owned family business with operations in both the real estate and entertainments sectors. In addition to the Pemberton Music Festival, the Sunstone Group has a number of other business interests in the Pemberton Community, including a land development, establishment of an independent boarding school, and ownership of the Meadows at Pemberton Golf Course.

About the Village of Pemberton

Pemberton is one of the fastest-growing communities in BC and home to family farms, fresh outdoor adventures and stunning vistas. The Village of Pemberton (VOP) is home to over 2400 residents and works in cooperation with neighbouring communities and key business and tourism partners such as Tourism Pemberton and the Pemberton Chamber of Commerce on community planning, service provision and events. Pemberton’s mild winters, warm summers and unique pioneer heritage provide an ideal place to enjoy arts, culture, history, recreation, dining, shopping and comfortable lodging.

About Whistler Blackcomb

Since 1992 Whistler Blackcomb has been focused on the development and execution of an environmental management strategy with the goal of developing a model of environmental and social stewardship for ski and mountain resort operations. Since that time, the company has been recognized for its efforts with countless awards, and has the honour of being named one of Canada’s Greenest Employers (2009, 2010, 2011). Today, Whistler Blackcomb is a four-season resort with a world-renowned Mountain Bike Park on Whistler Mountain, a 22-feet Olympic-sized halfpipe on Blackcomb Mountain, and five Terrain Parks to fuel progression at every level from beginners to elite athletes. The mountains play host to countless festivals and events each year including the legendary TELUS World Ski & Snowboard Festival each April, and Kokanee Crankworx Mountain Bike Festival each August, in addition to playing host to the world as the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games.

About Tourism Whistler

Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, as well as 1.800.WHISTLER and – Whistler’s official source for visitor bookings and information. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.

About the Squamish-Lillooet Regional District

Located in southwestern BC, the Squamish-Lillooet Regional District (SLRD) is a local government federation consisting of four rural electoral areas (A, B, C, and D) and four member municipalities (Lillooet, Pemberton, Whistler and Squamish). Headquartered in Pemberton, the SLRD delivers a range of local, regional and sub-regional services to approximately 38,000 residents. Straddling the southern Pacific Ranges of the Coast Mountains and encompassing 16,500 square kilometers of land, the SLRD features some of the province’s most spectacular forests, glaciers, rivers and lakes as well as an abundance of fertile agricultural land, much of which is found in Electoral Area C, near Pemberton.

About Tourism Pemberton

Tourism Pemberton is an independent not-for-profit destination marketing organization dedicated to promoting tourism and travel for Pemberton, BC and surrounding region. The area was developed at the turn of the century as a result of forestry and agriculture. The Pemberton Valley lies northwest of the Village and is famous for its seed potatoes. The Pemberton area offers world-class activities and recreation including snowmobiling, horseback riding, skiing, golfing, hiking, rafting, jet boating and gliding. The district also provides a variety of shopping, dining, accommodations and a thriving service and light industrial sector. Pemberton – Adventure Begins Here.

Twitter: @ScHoolBoyQ | @Pemberton_Fest

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Sarah Jay

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Sarah Jay is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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