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The HipHopCanada Guide to Pemberton Music Festival 2014 [Article]

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Pemberton, BC – On July 16, Pemberton Music Festival kicks things off in the wonderful land that is beautiful British Columbia. One of Canada’s most-anticipated summer music festivals goes down for five days, with nearly 100 performances at six different performance areas on the festival grounds. With so much going on (and by “so much” I mean I’m still trying to organize my itinerary because it is not humanly possible to attend everything I want to attend), you’re going to need some help knowing where to go and what to see.

So we’ve compiled a handy-dandy go-to guide for all of you hip-hop heads attending the festival. There are going to be some great shows happening on Wednesday and Thursday, but the bulk of the hip-hop performances don’t actually start until Friday. So if you’re a head and you’re checking Pemberton this year, these are the shows you want to be at (Spoiler alert: Chance the Rapper, Kendrick Lamar, and OutKast are non-negotiables; you cannot miss these sets under any circumstances). Check out all the details after the jump. And head on over here for more festival details and information about purchasing tickets.

Get ready for Pemberton Music Festival: July 16 - 20 [News] - HipHopCanada.com

Get ready for Pemberton Music Festival: July 16 - 20 [News] - HipHopCanada.com

Get ready for Pemberton Music Festival: July 16 - 20 [News] - HipHopCanada.com

July 18: Friday

The HipHopCanada guide to Pemberton Music Festival 2014 [Article] - HipHopCanada.com

Kendrick Lamar

Location: Mt. Currie Stage
Time: 8 p.m. – 9:30 p.m.

It’s Kendrick Lamar. AKA: Benz is to him just a car. You guys. This is the most important public service announcement pertaining to Friday at the festival: Kendrick is headlining. And I have so many feelings about it. Because, A) I’ve been waiting a long time to catch Kendrick live, B) good kid, m.A.A.d city is EASILY one of my most referenced albums ever, and C) It’s Kendrick. He’s the Holy Grail of hip-hop. Anyways, this is going be a spiritual experience.

Cashmere Cat

Location: Bass Camp
Time: 12:30 p.m. – 1:30 p.m.

I liberally use the term “cats” when I talk about people. I also liberally use the term “rap cats” when I talk about rappers. Thus, I am giddy because I can actually refer to Cashmere Cat as a cat. I’m lukewarm on a lot of trap that’s been coming out lately. But Cashmere Cat is a trap master. And he produced Ludacris’ “Party Girls” (featuring Wiz and Jeremih). Which was this really weird 2014 trap rap version of the “Barbie Girl” song. Props to Cash Cat on that.

Earl Sweatshirt

Location: Whistler Stage
Time: 1:30 p.m. – 2:30 p.m.

I know Earl is younger than Tyler, but I still think of him as the “middle child.” He’s a quiet (and by quiet, I don’t even mean that – I just mean he’s less abrasive than Tyler) driving force behind the success of Odd Future. That, and I always feel for him because he missed so much of the initial OF success when he was away at Coral Reef Academy for being the trouble-making cat that he is. But yo. Ridiculous raps aside, he’s got some of the best production ever (holla at his “randomblackdude” producer alias). Also, I’m praying to the rap gods that Odd Future does something excitingly massive as a collective at the festival.

Kaytranada

Location: Blackcomb Stage
Time: 1:15 a.m. – 2 a.m.

Kaytranada is a national treasure. For real. He’s Canadian-raised (from Montreal). And has a knack for picking some of the most listenable joints, and then refurbishing them into Kaytranada masterpieces. Like when he took Common’s oh-so-sultry “I Want You,” and turned it into a song for all the honeys to grind to. He took it from sultry to downright frisky. Another prime example: Azealia Banks’ “ATM Jam” (featuring Pharrell) flopped when it dropped. But Kaytranada gave it new life.

ScHoolboy Q

Location: Whistler Stage
Time: 12 a.m. – 1 a.m.

In case y’all didn’t know, Oxymoron was all kinds of ridiculous. I feel like ScHoolboy will be crucial in the “turning up” of the Pemby crowd. Because he is one of the saviours of new wave gangster rap. Which makes for one rowdy-ass show. Bonus points if Q hops in with Kendrick for a rendition of “Collard Greens.” Or even just if any sort of Black Hippy takeover goes down. That would tickle my fancy.

Tyler, The Creator

Location: Mt. Currie Stage
Time: 5 p.m. – 6 p.m.

Tyler is Odd Future’s poster boy for all things crass, weird, and unexplainable. He’s the most popular kid on the interweb, and one of the most outspoken youngings in the game. I don’t even know what to expect from Tyler’s set. But it’s going to be a game-changer. That, I know.

XXYYXX

Location: Blackcomb Stage
Time: 12 a.m. – 1 a.m.

Yo. This dude could be the next Clams Casino. For real. Except he’s only 17. WHICH IS INSANE. He also has a beat on his SoundCloud page called “random Beat for my family and people that like Butts Emily Likes Butts : ).” So I think I really love XXYYXX.

July 19: Saturday

The HipHopCanada guide to Pemberton Music Festival 2014 [Article] - HipHopCanada.com

Chance the Rapper

Location: Bass Camp
Time: 8 p.m. – 9:30 p.m.

I can’t even front – this is the set I’m most looking forward to at Pemberton this year. Chance is my rap spirit animal. Because Acid Rap was such a game-changer (actually, 10 Day was also a massive game-changer). Chance is leading the new wave of hip-hop. He’s got the most ridiculous flow, he does what he wants, and he’s all kinds of fresh. For real, though. Can we just take a minute to appreciate all things Chance: “Acid Rain”? Song for feelings. “Chain Smoker”? WHAT WAS THAT EVEN? THAT WAS THE BEST SONG EVER. “Favourite Song”? The reunited forces of Gambino and Chance. Also. Here’s an unrelated side note: I recently discovered that Chance’s publicist goes by “Pat the Manager.” Which is basically the most adorable bromance-y thing ever. So, basically – I cannot wait to see Chance the Rapper at Pemberton. Eeeps.

araabMUZIK

Location: Bass Camp
Time: 1:15 a.m. – 2 a.m.

Real talk: I caught araabMUZIK in Calgary at Sled Island a few weeks ago and was disappointed by the over-saturation of EDM that happened. Don’t hate. That’s totally my own personal preference (or rather – my own personal non-preference). Anyways, I know the dude has some disgustingly ridiculous hip-hop going on in his catalogue of tuneage. So I’m crossing my fingers, and hoping that it happens.

Flying Lotus

Location: Bass Camp
Time: 12 a.m. – 1 a.m.

Flying Lotus is one of few people who I have never heard anyone say a bad word about. Fly Lo is the rap game equivalent of the dude in high school who did all of the extra-curricular activities, and got straight-As, and had a really varied social circle, and stuff. Artistically, he’s the full package. But he’s also so humble. Like, you’re listening to a track and you’re like, “Man this is a nasty beat. I wonder who the mastermind behind it was.” So you go online and Google the ish out of said track until you find the production credits. And then you realize it was Fly Lo on the production. “Duh.”

RL Grime

Location: Bass Camp
Time: 5 p.m. – 6:30 p.m.

That bootleg remix of “Mercy,” though. RL Grime is serious. He’s a member of the WeDidIt collective, alongside Shlohmo, Groundislava, and D33J. He’s done some dope remixes of tracks by Drake, Rihanna, Cam’ron, Chief Keef, and more. He also did some production for Pitbull this one time; which I can forgive. I won’t hold it against him. Because of that bootleg “Mercy” remix.

Snoop Dogg

Location: Pemberton Stage
Time: 6:30 p.m. – 8 p.m.

I feel like Snoop’s performance is going to be the big “Kumbaya” of the festival. Everyone is going to get completely blitzed. And then it’ll be high times with Snoop Doggy Dog. And then Snoop is going to bond with the Canadian music aficionados of Pemby and announce a new “Snoop Beaver” stage name, or something. I AM HOPEFUL. But seriously: think about it. Snoop has been around for a minute. And aside from that really awful documentary that happened in support of Reincarnated, Snoop’s stayed on-point for a minute; from his Death Row days, right up to his recent collaboration with Dâm-Funk that resulted in the brilliance that was 7 Days of Funk.

Tory Lanez

Location: Bass Camp
Time: 2:30 p.m. – 3:30 p.m.

Tory Lanez is holding things down for the T-Dot. I was sleeping on his stuff for a while. But a few months ago I was on the phone with @DutchUnkle and @KassKills and they were both big fans. So I copped a listen to his Sincerely Tory tape from 2012. Spoiler alert: it’s deep as the ocean. His flow can be borderline-Kendrick Lamar-y. But then he also gets very Weeknd-y with these lyrical sexy sex ballads (he actually sampled “The Zone” on his track “Sextasy”; go figure). Then I downloaded his recent Chixtape 2 tape which was a bit more lyrical than Sincerely Tory. But it was called Chixtape 2. So it served its purpose very well. I actually have a playlist I throw on that is just songs by The Weeknd and Tory Lanez. It’s a very saucy playlist (Side note: he released a tape last summer entitled Conflicts Of My Soul that I have yet to listen to).

Treasure Fingers

Location: Blackcomb Stage
Time: 1:15 a.m. – 2 a.m.

I got on to Fool’s Gold Records when Run The Jewels became a thing. But their artist roster is really impeccable. Enter: Treasure Fingers. He started out in a drum-n-bass crew, and went on to do some solo work as a disco house dude. He’s done some pretty sick remixes of tracks by the likes of Wale, Estelle, Kid Cudi, and more.

July 20: Sunday

The HipHopCanada guide to Pemberton Music Festival 2014 [Article] - HipHopCanada.com

OutKast

Location: Pemberton Stage
Time: 9:30 p.m. – 12 a.m.

When people ask me what the first hip-hop album I ever purchased was, my default answer is Speakerboxxx/The Love Below (This is a lie, by the way. Still my default answer, regardless). ANYWAYS. Speakerboxxx/The Love Below is such a solid answer for a first hip-hop album because it was so ahead of its time. My parents let me buy the CD when I was in the fifth grade, DESPITE the fact that it had a parental advisory. I was the coolest kid in school – for like – a day or something. Anyways, over the years I made my dad listen to it excessively (thanks, dad). He still thinks that “Roses” is hilarious because Andre muses about stanky shit and roses that smell like “poo-ooo-oo.” Also, I once spent the better part of a few months learning all of the lyrics to “International Players Anthem” (UGK’s collab track with Andre and Big Boi). Because reasons. But now I know all of the lyrics to “International Players Anthem.” I’m sorry. This is a terribly sappy blurb. I should just go write a book called “My Childhood, Feelings, and Other Things Pemberton Music Festival Attendees Could Care Less About” or something. Let me summarize why this show is going to blow your mind: OutKast doesn’t f**k with the Dirty South; they FUNK with the Dirty South. This is going to be huge.

Baauer

Location: Bass Camp
Time: 5 p.m. – 6:30 p.m.

The “Harlem Shake” dude… which won him Dance Song of the Year and EDM Song of the Year at the 2013 Billboard Music Awards.

Clockwork

Location: Bass Camp
Time: 2:30 p.m. – 3:30 p.m.

Cool fun fact of the day: Clockwork IS RL Grime (see my blurb above). Dude landed two spots on the festival roster. Because he has two stage names, or something. Anyways, this is good. Because if you have to miss Clockwork’s set, you can always catch RL Grime. And vice versa.

Frank Ocean

Location: Pemberton Stage
Time: 6:30 p.m. – 8 p.m.

Frank Ocean just straight-up makes some really beautiful music. Honestly, most cats I know are still bumping Channel Orange on the regular. It was just such an amazing album. The thing about Frank O, is that he’s so unconventional as a hip-hop artist that he actually becomes part of the foundation for hip-hop’s growth. “Thinkin Bout You” was just too beautiful. And for a while – it was also the most-played song in my iTunes. Because the feelings. Around the same time, everyone remixed “Pyramids.” Rightfully so, though. It was an amazing song that warranted excessive remixing. And word is that Frank gearing up on his second studio album. Which was influenced (in part) by the Beach Boys. Because Frank Ocean WOULD do that.

About Huka Entertainment

New Orleans, LA-based HUKA Entertainment is a privately held full-service production, talent-buying and promotion company that specializes in festivals, concerts and events of all sizes. Known for groundbreaking innovation at festivals throughout North America, HUKA Entertainment produced the Concerts for the Coast series featuring Jimmy Buffett, Bon Jovi and Brad Paisley; is the co-founder, producer, talent-buyer and promoter of the award-winning Rock The Ocean’s Tortuga Music Festival (Ft. Lauderdale, FL); is the co-founder, producer, talent buyer and promoter of Pemberton Music Festival (Pemberton, BC); and the co-producer and co-promoter of BUKU Music + Art Project (New Orleans, LA) and is the co-founder, producer, talent buyer and co-promoter of the award-winning Hangout Music Festival (Gulf Shores, AL). HUKA Entertainment also books talent for and/or promotes a variety of concerts and events throughout the Southeastern United States.

About The Sunstone Group

The Sunstone Group is a Canadian owned family business with operations in both the real estate and entertainments sectors. In addition to the Pemberton Music Festival, the Sunstone Group has a number of other business interests in the Pemberton Community, including a land development, establishment of an independent boarding school, and ownership of the Meadows at Pemberton Golf Course.

About the Village of Pemberton

Pemberton is one of the fastest-growing communities in BC and home to family farms, fresh outdoor adventures and stunning vistas. The Village of Pemberton (VOP) is home to over 2400 residents and works in cooperation with neighbouring communities and key business and tourism partners such as Tourism Pemberton and the Pemberton Chamber of Commerce on community planning, service provision and events. Pemberton’s mild winters, warm summers and unique pioneer heritage provide an ideal place to enjoy arts, culture, history, recreation, dining, shopping and comfortable lodging.

About Whistler Blackcomb

Since 1992 Whistler Blackcomb has been focused on the development and execution of an environmental management strategy with the goal of developing a model of environmental and social stewardship for ski and mountain resort operations. Since that time, the company has been recognized for its efforts with countless awards, and has the honour of being named one of Canada’s Greenest Employers (2009, 2010, 2011). Today, Whistler Blackcomb is a four-season resort with a world-renowned Mountain Bike Park on Whistler Mountain, a 22-feet Olympic-sized halfpipe on Blackcomb Mountain, and five Terrain Parks to fuel progression at every level from beginners to elite athletes. The mountains play host to countless festivals and events each year including the legendary TELUS World Ski & Snowboard Festival each April, and Kokanee Crankworx Mountain Bike Festival each August, in addition to playing host to the world as the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games.

About Tourism Whistler

Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, as well as 1.800.WHISTLER and whistler.com – Whistler’s official source for visitor bookings and information. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.

About the Squamish-Lillooet Regional District

Located in southwestern BC, the Squamish-Lillooet Regional District (SLRD) is a local government federation consisting of four rural electoral areas (A, B, C, and D) and four member municipalities (Lillooet, Pemberton, Whistler and Squamish). Headquartered in Pemberton, the SLRD delivers a range of local, regional and sub-regional services to approximately 38,000 residents. Straddling the southern Pacific Ranges of the Coast Mountains and encompassing 16,500 square kilometers of land, the SLRD features some of the province’s most spectacular forests, glaciers, rivers and lakes as well as an abundance of fertile agricultural land, much of which is found in Electoral Area C, near Pemberton.

About Tourism Pemberton

Tourism Pemberton is an independent not-for-profit destination marketing organization dedicated to promoting tourism and travel for Pemberton, BC and surrounding region. The area was developed at the turn of the century as a result of forestry and agriculture. The Pemberton Valley lies northwest of the Village and is famous for its seed potatoes. The Pemberton area offers world-class activities and recreation including snowmobiling, horseback riding, skiing, golfing, hiking, rafting, jet boating and gliding. The district also provides a variety of shopping, dining, accommodations and a thriving service and light industrial sector. Pemberton – Adventure Begins Here.


Twitter: @Pemberton_Fest

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Sarah Sussman is HipHopCanada's Associate Editor in Chief. Sarah was born-and-raised in Calgary, AB. She is a freelance writer and photographer, as well as a 2013 graduate from SAIT Polytechnic's journalism program. She writes about hip-hop and fashion (and sometimes a combination of the two). Sarah has written for The Weal, Where Calgary, Essential Calgary, and Our Alberta. Sarah started working with HipHopCanada in Jan. 2013 as Canadian Prairies Editor. She has been fortunate enough to interview some gnarly fine folks, including Moka Only, Joey Bada$$, Mac Miller, Maseo (De La Soul), Ali Shaheed Muhammad (A Tribe Called Quest), and more. Twitter: @IHeartTART

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