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Cam Smith – Mad Crack (Prod. RitchCraft) [Video] #SOTD

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88flow – 2014, Who Cares (Prod. Jones Beatz) [Video]

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Hamilton, ON – On Aug. 28, 88flow (from the Bo$quiat Clique) released some conceptual visuals (directed by Devon Caulfield of New Classics) for the track “2014, Who Cares” off of Foreign Waves 2. As you watch the video, you’ll notice that 88flow has two masked characters following him around. You may wonder what that’s all about. So I’m ‘a fill you in on it – it’s all a metaphor.

On the one hand, the two thugs represent the overcoming of generalized stereotypes of the young black youth. On the other hand, they represent a sea of sameness amongst up-and-coming rap cats. Check the video after the jump.

88flow - 2014, Who Cares (Prod. Jones Beatz) [Video] - HipHopCanada.com

Sometimes it may feel like everyone in the game is spitting the same flows, and hustling for the same dream. 88flow says it, himself: “Get money/ Then rap/ Get money/ Then rap.” He knows it’s about way more than that, though. But 88′s still finding himself. The video wraps with an outro that shows 88flow on the beach thinking about deep things that people often think about on beaches; probably identity-related, and stuff. And as the song fades, 88flow affirms his place in the game: “I love the way I flow/ I love the way I spit.”

So what’s the bottom line, here? Be yourself. Do your own thing. And don’t succumb to stereotypes. Take off your mask and let the people see who you really are. Okay. Good talk.


Twitter: @88flow | @Bosclique | @HarryJonesss

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Sarah Sussman is HipHopCanada's Associate Editor in Chief. Sarah was born-and-raised in Calgary, AB. She is a freelance writer and photographer, as well as a 2013 graduate from SAIT Polytechnic's journalism program. She writes about hip-hop and fashion (and sometimes a combination of the two). She also manages a vintage clothing boutique on-the-side. Sarah has written for The Weal, Where Calgary, Essential Calgary, and Our Alberta. Sarah started working with HipHopCanada in Jan. 2013 as Canadian Prairies Editor. She has been fortunate enough to interview some pretty cool cats, including Action Bronson, Ghostface Killah, Moka Only, Joey Bada$$, Mac Miller, Maseo (De La Soul), Ali Shaheed Muhammad (A Tribe Called Quest), and more. Twitter: @IHeartTART

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