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You are here: Home // Central Canada, Video, Video Feature // 88flow – 2014, Who Cares (Prod. Jones Beatz) [Video]

88flow – 2014, Who Cares (Prod. Jones Beatz) [Video]

Hamilton, ON – On Aug. 28, 88flow (from the Bo$quiat Clique) released some conceptual visuals (directed by Devon Caulfield of New Classics) for the track “2014, Who Cares” off of Foreign Waves 2. As you watch the video, you’ll notice that 88flow has two masked characters following him around. You may wonder what that’s all about. So I’m ‘a fill you in on it – it’s all a metaphor.

On the one hand, the two thugs represent the overcoming of generalized stereotypes of the young black youth. On the other hand, they represent a sea of sameness amongst up-and-coming rap cats. Check the video after the jump.

88flow - 2014, Who Cares (Prod. Jones Beatz) [Video] -

Sometimes it may feel like everyone in the game is spitting the same flows, and hustling for the same dream. 88flow says it, himself: “Get money/ Then rap/ Get money/ Then rap.” He knows it’s about way more than that, though. But 88’s still finding himself. The video wraps with an outro that shows 88flow on the beach thinking about deep things that people often think about on beaches; probably identity-related, and stuff. And as the song fades, 88flow affirms his place in the game: “I love the way I flow/ I love the way I spit.”

So what’s the bottom line, here? Be yourself. Do your own thing. And don’t succumb to stereotypes. Take off your mask and let the people see who you really are. Okay. Good talk.

Twitter: @88flow | @Bosclique | @HarryJonesss

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Sarah Jay

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Sarah Jay is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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