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Buck N’ Nice – So Strong For So Long [Video]

Ottawa, ON – Our dudes Buck N’ Nice are gearing up to drop their debut Us Versus Them album on Oct. 9. So to get us excited on the release, they’ve dropped a video for the track “So Strong For So Long” (shameless self promotion: I wrote about the audio release over here, so you should go read that too).

If you recall, the track is a breakup song dedicated to hip-hop. So it’s the perfect video single to get you hyped on the new album. Buck N’ Nice (aka: MC SawBuck and DJ So Nice) are breaking up with the current Canadian rap game, and setting their own bar. The video was directed by Alexandre Desjardins of EtCetera Productions. Check it after the jump.

Buck N' Nice - So Strong For So Long [Video] -

The video kicks off with a scene reminiscent of those old Yop commercials where people were singing about Yop while sleeping. SawBuck starts it all off while he’s sleeping. And then he opens his eyes and spits his verses from different locations while looking straight in to the camera. It feels like he’s looking into your soul; as if he understands the innermost fibres of your being. He also looks downright miserable. I guess it’s ’cause he’s breaking up with hip-hop. And break-ups are hard to do. At the end of it all, he slams the door on the camera. And that’s when you know: the breakup is very real; it’s over forever.

Buck N’ Nice are two of my favourite cats in the game right now. The only reason I caught on to them was because SawBuck took the time to send me a very extensive email earlier on this year. Y’all know I’m a bit of a dink when it comes to proper submission etiquette. Anyways, SawBuck submitted some music and took the time to write me a long memo. So we got chatting and I started following their work.

Buck N’ Nice are realest of the real. There’s no flex involved with these two. They’re similar to Shad in that they lean towards being a little self-deprecating. You’ll probably notice that in the video. But since they’re not concerned about fronting for their listeners, the duo consistently pushes their own boundaries. They try new things with the music. And as a result, they have a sound that is 100 per cent genuine Buck N’ Nice. So keep your ear to the ground on the new album. Trust.

Twitter: @SawBuck613 | @DJSoNice

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Sarah Jay

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Sarah Jay is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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