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2017 Music Nova Scotia Awards: Quake wins SOCAN Songwriter of the Year Award

2017 Music Nova Scotia Awards: Quake wins SOCAN Songwriter of the Year Award

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K.Seize – Rich [Video]

Toronto, ON – Earlier on this month, K.Seize hit us with his summer video release for “Rich” off his Carpe Diem mixtape. This video runs deep.

K.Seize takes a very critical look at what – exactly – it takes to be rich. And he does it all over top of some floaty vibe-out production (courtesy of Rook). Rook actually directed the music video, too. So cop a download of Carpe Diem over here, and check the video after the jump.

K.Seize - Rich [Video] -

It all kicks off with K.Seize sitting and smoking inside a massive vacant graffiti-covered room. He begins with an anecdote about having a conversation with God, and then having a conversation with Satan. The conversation with Satan proved to be more promising: “I said to him, I want a new Bugatti/ He said, it’s simple – just sell your soul to illuminati.” But K.Seize wasn’t really buying it (pun fully intended, there). He understands that the pursuit of paper would severely mess with his morals.

So let’s take a minute to talk about the big visual metaphor of it all, because the simplicity of every single scene is really telling. There are virtually no material possessions to be seen throughout these visuals. And even when K.Seize is filmed rapping in front of a bunch of televisions, they’re all retro chunk televisions that don’t work. Despite the serious lack of materialistic goods, K.Seize fills the frames with his craft. In other words, you don’t need possessions to hone your skill. And you don’t need wads of dough to make yourself a better rapper. But I mean – if you really want that new Bugatti, Satan is ‘a waiting’.

Twitter: @kseizemusic

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Sarah Jay

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Sarah Jay is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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