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2017 Music Nova Scotia Awards: Quake wins SOCAN Songwriter of the Year Award

2017 Music Nova Scotia Awards: Quake wins SOCAN Songwriter of the Year Award

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King Reign – Chemical Romance [Video]

Toronto, ONKing Reign just dropped a new video on us for the track “Chemical Romance” off his recent Sincere album. This is one of the rawest and realest visuals I’ve received lately. It takes a very honest look at the relationship between a pimp and his girl. And more importantly, it looks at the “Chemical Romance” (i.e.: the drug dependancy) that keeps the girl coming back for more.

Reign takes on the hook of this joint. And it’s just as haunting as the video itself: “With him/ She never had a chance at love.” And the Motown-influenced sound of it all (shout-out to DJ Agile on the beat) brings it all together for one serious jam which you’ll be bumping on replay. Seriously. I played this joint several times today. And now I am full of emotions. Ugh. The video was directed by Philip Sportel and produced by REIGN Media. Check it after the jump. And prepare yourself – you will feel things. Sad things.

King Reign - Chemical Romance [Video] -

What’s realest about this all is that King Reign manages to show the perspective of both the pimp and the girl. Neither is depicted as a helpless victim; and neither is depicted as a terrible bad person. They’re both human. And the final video product itself is super polished. Which is essential when you’re portraying the sex trade. This feels very real.

Reign plays it as more than just another crash course in the effects of the pimp game. He actually gives a very thorough commentary on the state of society as a whole. I don’t know if this was intentional on his part. But I feel like any one of us could be the pimp or the girl; we do what we feel we need to do in order to get what we feel we need. Sometimes we use others in the process; and sometimes others use us in the process.

Twitter: @kingreignthe1st | @DJAgile

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Sarah Jay

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Sarah Jay is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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