Rich Kidd – Brick ft. Gudini [Video] #SOTD
Iqaluit, NU – Earlier this year, Ridgeway’s producer/MC phenom, Rich Kidd, traveled to Iqaluit, Nunavut for Noisey’s Tripping Out series. Along with taking in the local cultural of the Canadian territory, Rich Kidd shot the video for his single, “Brick,” featuring Gudini. Directed by Qajaaq Ellsworth and edited by Zac Facts, “Brick” is the latest (and likely the last) video coming in support of Rich’s In My Opinion project which was released last year. Next up, the Naturally Born Strangers rapper is preparing for the release of his RITCHIE EP, recorded and engineered by studio genius, Young Guru.
“Brick” is HipHopCanada’s Song of the Day. Click the jump link below to watch the video now.
“We went to Iqaluit with Rich Kidd earlier this year for our Tripping Out series. Going into it, we didn’t know what to expect. But we ended up experiencing an unforgettable trip that included throat-singing, fast-paced snowmobile rides, and 12 hours parties inside of a yurt. Rich Kidd has never shied away from his Canadian pride, and the new video for ‘Brick’ with Gudini reinforces the fact that Rich speaks for the people of Canada and anyone who has ever walked outside and commented that it is, in fact, ‘Brick.’ Look for Rich Kidd’s upcoming EP ‘RITCHIE’ to arrive early next year, all recorded and engineered by the legendary Young Guru.” – NOISEY
“Iqaluit is one of the most magical places in the entire country. Our crew, and Rich, had never been up so far beyond the tree line, and it was an incredible experience. Not only did Rich get to play an absolutely insane party, in a yurt tent, five miles away from Iqaluit, in the middle of nowhere, he met with throat singers, a clothing designer, and Iqaluit’s best band: The Jerry Cans. Thank you to our friends at Arts & Crafts, Field Trip, and FACTOR, for making it all happen.” – VICE
About Rich Kidd
Since his ascension from local underground stardom to national fame in the past couple of years, Toronto’s best-kept secret Rich Kidd is now out in the open. With a landmark year that saw him spread his name all over the world, Rich has been steadily amassing praise from industry greats and music critics for his 360-degree musical vision: as a visionary artist, world-class producer, and electrifying performer.
From his very first steps as a producer, Rich Kidd’s name has been synonymous with quality and it didn’t take long for him to get in the studio with the country’s best from Drake, Kardinal Offishall, K-os, Shad, and Saukrates, adding underground classics, commercial hits and award-winning projects to his resume. Letting the music speak for itself, Rich Kidd’s name and signature sound traveled the globe with his compilations We On Some Rich Kidd Shit Vol. 1-7, his beat tapes Kiddstrumentals Vol. 1 & 2 and with collaborative work under his belt with rap greats like Busta Rhymes, Redman, Raekwon, DMX, and Talib Kweli, each time bringing him closer into the radar of rap royalty.
Whether it comes from joy or pain, sampled-based or entirely original, the constant with Rich Kidd’s sound is the attention to bass, giving a certain feel to his music that takes the listener on an emotional ride. Lyrically, his depth of vision and perspective mirrors the production style. A comedian and a realistic, he writes music that is above all human.
In the past year, Rich Kidd has cemented his reputation on every front. His collaborative album The Closers with SonReal took him on the road for months, his solo project In My Opinion delivered his biggest singles to date with “Syke” and “I’d Be Lying”, Kiddstrumentals Vol. 2 and We On Some Rich Kidd Shit Vol. 7 cemented his stature as a producer, and Naturally Born Strangers a pioneering project with Toronto clothing line TheLegendsLeague showcased his range. Now with a debut album on the way, anticipation is sky high as there seems to be no limit to what the Kidd can do.