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K-Riz – Is It Real (Prod. JDats) [Video]

Edmonton, AB – Last week K-Riz released his latest video single for “Is It Real.” This track comes to us off K-Riz’s forthcoming mixtape titled The Low: Side B, which is due out in mid-January 2015.

This track clears up any and all misconceptions you might have about becoming a famous person. Think of this video as an educational tell-all for rappers on the come-up. K-Riz gives us a real commentary about what can happen when fame takes over and slams you in the solar plexus.

What starts off as dream to get girls, money, cars, and love gets a little convoluted along the way. The track was produced by JDats, and the video was directed, filmed and produced by Jeff Eckert for Cold Island Productions. Check it out after the jump.

K-Riz - Is It Real (Prod. by JDats) [Video] - HipHopCanada.com

The video itself give us a bit of a side story to the track that takes things even deeper. K-Riz has seemingly been kidnapped and is being held hostage. That’s not to say that becoming a famous rapper will get you kidnapped, or anything. It’s deeper than that. If you get caught up in the rap game for all of the wrong reasons, you’ll end up hostage to yourself. Like when you put limitations on yourself and your genre, and end up sacrificing your artistic identity. Or when you start doing everything for the dollar and lose all artistic integrity.

At the end of the video, K-Riz gets his throat slit (spoiler alert: it’s not a big NSFW graphic bloody scene or anything – but it’s implied). So take this as a friendly reminder: celebrity status isn’t all it’s cracked up to be. You keep doing you because you do you best. Okay, good talk.


Twitter: @iamkriz | @JDATS_MUSIC | @Jeff_Eckert

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Sarah Jay

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Sarah Jay is HipHopCanada's Associate Editor in Chief. Sarah is based in Calgary and works as a freelance journalist and photographer. Sarah is also an A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @IHeartTART

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