T.Y. – Hate ft. Bo$ Clique [Video]
Hamilton, ON – Remember back in September when T.Y. teamed up with the Bo$ Clique fam to drop that dope track titled “Hate”? Well our dudes just hit us with a fresh released video to accompany the track.
T.Y. is gearing up to launch a new album next year, so he did a weekly T.Y. Tuesday series earlier on this year to get us listening to his new tunes. At first the series was just a bunch of T.Y. remixes. But then he pulled a whammy on us by teaming up with the Bo$ boys (88Flow, B3auu and EJ Grant) for this hot original track. The song features old school-influenced production, courtesy of Joel Johnston. It’ll take you back into the ’90s and have you vibing out in no time.
The video was directed by Primitive Mike. Mike’s been doing a bunch of videos for the Bo$ Clique lately, and I always love how he puts things together. His visuals are always carefree and minimalistic. He doesn’t shoot these elaborate weird irrelevant story lines. Instead, he puts the artists in the spotlight and lets them do their thing. It’s natural, and it’s hilarious. Like when T.Y.’s on his verse at 1:23 and says “We all eatin’ dinner.” And EJ Grant video bombs him with a dramatic pretend-eating cameo.
Real talk, though: some artists kill their reputations by releasing music videos. They go as low-budget as possible and end up ruining a perfectly good track with a really amateur video. But when I watch videos for T.Y. or Bo$ Clique, I always feel like the visuals take the art to that next level. You know what I mean? I fangirled out when the audio for this track dropped. And now that there’s a video for it too, I’m downright overheated.