Atlantic Canada

We caught up with DopePiece to talk about his “DIRTYDOPE” single

We caught up with DopePiece to talk about his “DIRTYDOPE” single

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Population Control – Choose Your Role (Prod. Unify) [Video]

Hamilton, ONPopulation Control has just released two brand new video singles, along with a brand new website. The Hamilton, ON crew dropped visuals for “What’s The Hype?” and “Choose Your Role.”

Both videos have a serious underlying social message. While “What’s The Hype” forces you to think about what – actually – is hype, “Choose Your Role” asks you to find your place in the world. It’s a serious wake-up call to the fact that being alive is about so much more than going through the motions; you have a purpose and a role. The video was directed by J-True. Check it after the jump.

Population Control - Choose Your Role (Prod. Unify) [Video] - HipHopCanada.com

I feel like Population Control is preaching some sort of new age Darwinian rap theory. It’s like survival of the fittest in the rap game. You feel me? I mean, their name is – after all – “Population Control.” This song is a bit of a warning shot: if you don’t choose your role, you’ll likely get devoured in the rap game because you won’t know what you stand for or who you are.

The video was done over a year ago so you can tell that the Population Control dudes were still working on their deliveries. The bars run a little too fast for their flows, but the message remains heavy AF. This is serious.


Twitter: @JakeeTee | @Jay905ent | @DEADWEIGHTMG

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Sarah Jay

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Sarah Jay is HipHopCanada's Associate Editor in Chief. Sarah is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @IHeartTART

  1. Population Control – What’s The Hype? [Video] · HipHopCanada.com - Your Gateway To Canadian Hip-Hop. Get Connected!

    […] Hamilton, ON – Population Control has just released two brand new video singles, along with a brand new website. The Hamilton, ON crew dropped visuals for “What’s The Hype?” and “Choose Your Role.” […]

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