Atlantic Canada

Ain’t No Way: Dartmouth’s FoFF & Octave team up for new single

Ain’t No Way: Dartmouth’s FoFF & Octave team up for new single

You are here: Home // Central Canada, Video, Video Feature // Population Control – What’s The Hype? [Video]

Population Control – What’s The Hype? [Video]

Hamilton, ONPopulation Control has just released two brand new video singles, along with a brand new website. The Hamilton, ON crew dropped visuals for “What’s The Hype?” and “Choose Your Role.”

“What’s The Hype?” was actually made back at the beginning of 2014. Our dudes claim they took a collection of anonymous fan-submitted clips and pieced them together to make this video. Basically, you’ll see a lot of lurky black-and-white shots of people stickering Population Control stickers all over the place. So what’s the hype? That’s the hype. The video was directed by Jake Tee. Check it out after the jump.

Population Control - What's The Hype? [Video] - HipHopCanada.com

These cats have a grimy underground sound with a nod to the old school. And this joint rolls pretty deep; it points out that “hype” is totally arbitrary. What’s hype to one person might be trash to another. That’s why this song is formatted as a question: What’s the hype? It’s up to you – as a listener – to come to your own conclusion.

Side note: Shout out to the stickering that goes down in this video. Stickering should be more of a thing. More cats need to get off Twitter and stop spamming people’s feeds; and instead get out on the streets in the real world and put stickers everywhere. The hype is real.


Twitter: @JakeeTee | @Jay905ent | @DEADWEIGHTMG

Tags:

Sarah Jay

Posted by

Sarah Jay is HipHopCanada's Associate Editor in Chief. Sarah is based in Calgary and works as a freelance journalist and photographer. Sarah is also an A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @IHeartTART

  1. Population Control – Choose Your Role (Prod. Unify) [Video] · HipHopCanada.com - Your Gateway To Canadian Hip-Hop. Get Connected!

    […] new video singles, along with a brand new website. The Hamilton, ON crew dropped visuals for “What’s The Hype?” and “Choose Your […]

Leave a Comment