Population Control – What’s The Hype? [Video]
“What’s The Hype?” was actually made back at the beginning of 2014. Our dudes claim they took a collection of anonymous fan-submitted clips and pieced them together to make this video. Basically, you’ll see a lot of lurky black-and-white shots of people stickering Population Control stickers all over the place. So what’s the hype? That’s the hype. The video was directed by Jake Tee. Check it out after the jump.
These cats have a grimy underground sound with a nod to the old school. And this joint rolls pretty deep; it points out that “hype” is totally arbitrary. What’s hype to one person might be trash to another. That’s why this song is formatted as a question: What’s the hype? It’s up to you – as a listener – to come to your own conclusion.
Side note: Shout out to the stickering that goes down in this video. Stickering should be more of a thing. More cats need to get off Twitter and stop spamming people’s feeds; and instead get out on the streets in the real world and put stickers everywhere. The hype is real.
Tags: Population Control