DJ Starting From Scratch to celebrate 25 year career with 5 big events, Nov. 19-22
Toronto, ON – Hennessy, cognac pro’s since the mid 1700’s and currently selling in the range of 50 million bottles of cognac a year worldwide, have also developed a great reputation for showcasing some great musical talents with their Hennessy Artistry Series. They aim to provide a unique experience that blends the best in music, bars and drinks for audiences all over the world.
Lucky for us, the series is coming to Canada and just in time to celebrate the impressive 25th anniversary of Toronto living legend, DJ Starting From Scratch. And they’re doing it big… 5 events between Nov. 19 to Nov. 22 to celebrate SFS’s career. Along with the guest of honor, the Hennessy Artistry Series features an absolutely insane line-up of Canadian and international talent. There’s a huge artist showcase featuring some of the biggest names to come out of Canada, a not-to-miss DJ showcase featuring the likes of Cipha Sounds and Russell Peters, a comedy roast with Jazzy Jeff, and much much more. Click the jump link below for the full details on each event. Just under 2 days to go before things kick-off so make sure you book those tickets now.
Day 1 of 5, the action begins! This is a line-up you’ll likely never have a chance to see under one roof again. Aside from Drake and a few others, the list represents some of the biggest acts Canada has produced over the span of SFS’s illustrious career.
In alphabetical order: August Rigo, Choclair, Divine Brown, Dru, Dwayne Morgan, Glenn Lewis, Jelleestone, JRDN, Jully Black, k-os, Kardinal Offishall, Kim Davis, Maestro Fresh Wes, Melanie Durrant, Melanie Fiona, Michie Mee, Ray Robinson, Saukrates, Shawn Desman, Solitair, TurnStylez – DJ Grouch, Lil Jaz and D-Scratch. CRAZY. There’s also a perfect trio of hosts: Mastermind, T-RexXx and Trixx.
It all goes down Thursday, Nov. 19 inside Tattoo (567 Queen Street W.). Doors open at 7 p.m. and the show kicks off at 8 p.m.
All tickets can be purchased through StartingFromScratch.com.
About Starting From Scratch
Originally from Montreal, Scratch moved to Toronto during high school where he was first introduced to the art of DJing. Scratch explored this new world alongside childhood friends like Director X and Russell Peters, the latter of which was DJing himself at the time. After years of building his skillset, he caught his first break at 18 as a fill in DJ at a Naughty By Nature show in Toronto. Coming from relative obscurity, Scratch campaigned for a spot when the scheduled DJ didn’t show. He impressed the crowd and immediately received more job offers.
By the time Flow 93.5 came knocking, Scratch was an established nightclub DJ, often spinning five nights a week.
“I was very ignorant to it,” admits Scratch, who originally quit the same day as he auditioned.
I didn’t like the feel of it. I didn’t want to be under chains, but Farley Flex talked me into it and looking back, that’s when I realized DJing could be my actual career. You can only survive in the clubs alone for so long.
Coming from a family of musical minds (his father a singer, mother working for Warner Brothers and his step dad a drummer), DJing was a natural choice in hindsight. But unlike some DJs, Scratch has always been more interested in moving crowds with his sets than with his voice. His hesitancy to be in the spotlight is an ironic quality for a DJ of his caliber and an insecurity that was tested in 2008 when Usher invited him on tour.
I met him while DJ’ing Director X’s wedding. He invited me on tour and the first day of rehearsals told me he wanted me to be a part of the show, grab the mic, hype the crowd & play a set of my own with all eyes on me.
Scratch wasn’t thrilled with the idea, but took the challenge and after a few bumpy shows, found his groove and finished the tour strong. Scratch calls this experience his hardest, yet most gratifying moment as a DJ.
By this time, he’d been touring with Russell Peters comedy show for three years (which he continues to this day) and performed in front of stadium size crowds. Scratch also would tour with Keshia Chante and later George Lopez/Carlos Santana further breaking barriers and exposing his incredible musical sensibilities to the masses.
Adding to his already stellar resume, Scratch also worked with artists Kanye West, John Legend & Kardinal Offishall and received gold and platinum plaques for his creative input. With another avenue for his creative instincts to flourish, Scratch became well renowned on both sides of the border as a gatekeeper, influencer and authority on music and cool.
“I’m not a fan of the spotlight, which is weird because what I do puts me in the spotlight. I like to focus on what I do best: DJing. I’m not Khaled, I’m not Puffy, I’m Scratch and it’s the musical creativity of what I do, all the ranges, all the stages, from comedians to Summer Jam’s to radio to the clubs, that makes my name hold weight. If it involves music, I got you.”
Tags: August Rigo, Choclair, Cipha Sounds, Comedian Trixx, D-Scratch, Divine Brown, DJ Grouch, DJ Starting From Scratch, Dru, Dwayne Morgan, Glenn Lewis, Jelleestone, JRDN, Jully Black, k-os, Kardinal Offishall, Kim Davis, Lil Jaz, Maestro Fresh Wes, Mastermind, Melanie Durrant, Melanie Fiona, Michie Mee, Ray Robinson, Russell Peters, Saukrates, Shawn Desman, Solitair, Starting From Scratch, T-RexXx, TRIXX, TurnStylez