KIV & IPKISS got Ivan Cabus to direct this new video for “Come Up”
London, ON – Following the release of his recent Wake Up mixtape, KIV teamed up with IPKISS and director Ivan Cabus to drop this new video for “Come Up.”
In case you’re not familiar, Ivan Cabus is known for his work as an event videographer for NYON Video Productions. This was his first kick at shooting an actual music video so he worked with KIV and IPKSS to cook up this “hip-hop meets the country side” concept.
As KIV explained it to me: “We decided to go with a hip-hop meets the country side vibe since we are all country boys at heart. Back in the day we had a ton of shed parties on the country side so we wanted to bring that old school feeling back.”
This is such a polished video and I’m so stoked on the end product. I wouldn’t have pegged “Come Up” as a party track – by any means. But the way Ivan delivered this video turned it into a party track.
In all actuality, it’s really a song about being a vet on the come up – KIV has been in the Canadian rap game for a while (both as a rapper, as well as through his work with The Come Up Show) so he knows how it works. He’s way past that come-up phase of lusting for fame and cash monies and all that.
But he’s at the point in his career where he’s starting to get buzz and heads are starting to turn to pay attention to his music. So he’s a vet when it comes to experience, but still on the come up when it comes to getting plays on his music. He’s confident; not cocky.
And for the record: I really love when IPKISS and KIV collaborate. Their flows have such a solid contrast because KIV’s got this higher-pitched flow, while IPKISS has that low gritty delivery. It’s like when you’re listening to… like… Slum Village or something and the switch up between rap verses is that much more poignant because each MC has such a distinct flow. I’m glad they picked this song for the video treatment. It was definitely one of my favourites off the project.
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