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2017 Music Nova Scotia Awards: Quake wins SOCAN Songwriter of the Year Award

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Nunavut artist B3auu resolves to “Capitalize” on every situation in the New Year

Iqaluit, NU – Nunavut artist B3auu (formerly of the Hamilton, ON based Bo$ Clique crew) just released a new self-produced single titled “Capitalize” off his forthcoming Post-Card project.

The song plays out as a stream of thought over top of an atmospheric trap beat. After making the decision to move to Nunavut, B3auu realized that he was in a fortunate position where he could capitalize off of everything. He realized he was in a position to make music, make money, take time for himself, and ultimately just enjoy life on life’s terms.

That kind of mindset is so key, going into the new year. It’s a mentality that regardless of whether good things or bad things are happening, there’s always a way to benefit off the situation and grow. Listen to “Capitalize” below, and scope our Q&A with B3auu after the jump. And keep it locked on the release of Post-Card later this year.

Nunavut artist B3auu talks about

Q&A: B3auu

HipHopCanada: Start off by telling me what this song means to you.

B3auu: This is one of the first songs I made when I got to the north. It was kind of my theme song. Probably bumped the rough a thousand times before I sent it for mixing. It was describing my decision to move up north because I knew it’d come with criticism.

HipHopCanada: Explain the title “Capitalize” to me.

B3auu: “Capitalize” means capitalizing on life; having one-up on life through your decisions. It also points to making actual “Capital” (dollars) [and] capitalizing on that capital [by] making decisions to build your empire. Whether investing that capital, in businesses, in yourself, in others, or simply saving it. All these choices you still have to capitalize in life. My decisions are mine and none can go to waste.

HipHopCanada: This song almost sounds like an inner dialogue. There’s a slight incoherence to it… almost like a train of thought going on in your mind that’s all over the place.

B3auu: This is a dialogue to myself noting I’m making the right decisions for myself. Like when you talk to yourself to make sure you’re not crazy. Ironic. Especially on the hook, “I swear to God I be living this, whatever they say, put no fear in it, got time to criticize, while I capitalize.” It’s almost a fight in my mind. Like I’ve criticized my own decision, in the paranoia that others will also. My mind is preparing for this storm, and it’s saying “stay strong”; train [and] capitalize on what you have so when the critics come, all they see is the work.

HipHopCanada: In your opinion, what are the most crucial things you need to “Capitalize” on right now?

B3auu: My health. When I’m alone I need to be happy with myself. Happiness breeds inspiration. And my music [because] with this new me comes different trains of thought. It’s crucial I exercise these in wave form for the possibility I might not think this way down the road. Life is a picture. When you look back it’s a still memory. I need to capture them in the music [and] “Capitalize” on the lifestyle I’m living. My goal is to “Capitalize” on life and find ways to market and spread the sound.

HipHopCanada: Talk to me about the cover art you used for this.

B3auu: This is the song and project art. The idea comes from the [upcoming project] title Post-Card. Simply ’cause I made this project in a different environment, which explains the landscape in the picture. I’m really into photography. Should hit my gram. The picture I actually took while at the back of a Skidoo going like 30km/hr. Really messed with the scenery cause where I am all you see is ravens. Like no other bird. And those dogs outside stay out there even in minus 50-degree weather. Crazy, right?

HipHopCanada: Tell me about how you came to have this epiphany about capitalizing on situations. It’s a very “glass half full” way of looking at things… like… regardless of what happens to anyone (good or bad), there’s a way to learn from it and use the experience to progress yourself.

B3auu: This epiphany came when I realized I had time for myself up here; time to make better music, time to learn instruments, time to workout, time to make money. So in reality, just by being here I was capitalizing on my life. All there was in my mind was capitalizing on shit. And it just came out as an anthem on a Gotham sounding beat.

HipHopCanada: Walk me through your process with creating the beat for this one.

B3auu: One of my favourite beats I’ve ever made because it brings such a dark themed movie feel when it begins. Especially when the first drums hit. It’s like something just popped off. I don’t normally make trap beats and producers don’t usually give away their secrets. But I started out by slicing and sampling “How Love Hurts” by The Sylvers. Basically remade the vibe, and threw in some hard drums and that was it. One of the first beats I made in Nunavut. Didn’t write to it ’til like two months after. Shit is my anthem. I added the cut on the hook like five months after writing the song. It was just a rough beat ’til then.

Twitter: @B3auu


Sarah Jay

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Sarah Jay is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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