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You need to check out this new Troy Phoenix video for “Rex Gone Wild”

Toronto, ON – One month ago, Rex World artist Troy Phoenix released a brand new self-produced single titled “Rex Gone Wild.” This week, Troy returns with the drop of the accompanying visuals for the record.

In case you missed our Q&A with Troy when this single dropped, “Rex Gone Wild” is a track that claims Rex World as a lifestyle; not just an artistic collective.

Drawing inspiration from throwback Hype Williams music videos, Troy Phoenix enlisted the help of Toronto director Adom Woods to bring this video to fruition. It’s still a slapper mob-out anthem. But Troy gets flossy. There’s a massive stylistic approach to this video to pay attention to. Because that’s part of the Rex World branding. The bars are there, yes. But the aesthetic of it all is also key. Check out the video after the jump and scope our Q&A with Troy.

We caught up with Troy Phoenix to talk about his new squad anthem

Q&A: Troy Phoenix

HipHopCanada: Talk to me about your vision for this video and how that all came together for you.

Troy Phoenix: As a kid, I remember watching Diddy and Ma$e videos with Hype Williams and they always used to have the flyest gear in their videos. I haven’t seen that sort of style and charisma in music videos for a long time, especially from anyone in my city. Being from Toronto, I wanted to show a different side of what’s already popular in culture here. So I felt it was necessary to fill that void. The song itself is super fun and highly energetic so the visuals had to match that energy to take it over the top.

HipHopCanada: Who is Adom Woods and how did that collaboration come about?

Troy Phoenix: Adom Woods is a talented videographer from Toronto, I first saw his work in 2015 and reached out to him. During 2016 when I was writing the treatment for “Rex Gone Wild” in October, we finally linked up and started working. His work had improved drastically and he really understood my vision of what was needed. Our collaboration definitely took the visuals to another level.

HipHopCanada: What’s the most important thing you learned or took away from 2016?

Troy Phoenix: The most important thing I learned from 2016 would have to be patience. When you really dedicate yourself to something like music, you have to ride with the highs and lows. That comes with the territory.

HipHopCanada: What’s the game plan for 2017?

Troy Phoenix: In 2017, I plan on releasing a lot more music, along with visuals. I want to continue to inspire people through my art. Especially my peers. Let’s continue push the envelope, sonically, and really change the dynamic of the city.


Twitter: @TroyPhoenixx | @REXWORLD_

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Sarah Jay

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Sarah Jay is HipHopCanada's Associate Editor. Sarah is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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